Introducing the latest addition to our suite of Optics tools, joining Phone Optics and It’s Me 247 Optics in providing powerful data about your members’ activity with their ATM, debit and credit cards. Beyond the transactions that hit member accounts, Optics let you see the activity that happens before and around the transaction, including what didn’t hit the member’s account at all.
Card Activity Optics will help your plastics specialists and data analysts act on insights from member card traffic. It is part of a suite of Optics data sets designed to collect and act on new types of non-transactional data. Watch for more news on the Optics suite coming during 2021 from the Asterisk Intelligence team.
Projects In the Queue Now
This is more than just a single project, and we expect this will launch many more projects and ideas down the road. Here’s a list of what’s cooking right now:
Expanding transaction tables to include new EFT-related data
Our intent here is to incorporate several new data elements into the TRANSx and HTRANSx database tables, both for analysis purposes and also to be used in various other projects as described below, such as analysis dashboards and cash-back/activity rebate programs. After this expansion, transaction records will now also record the following data elements, pulled from the incoming ISO data:
- Merchant category code (MCC)
- Card present indicator
- Last 4 digits of card #
- ISO sequence # (to tie the transaction back to the data in the new Card Activity Optics tables)
- PINless PIN indicator
- Smart ATM cash-only deposit indicator
- Recurring debit card transaction indicator
This new data will be displayed on the additional transaction details screens accessed via Transaction Inquiry in CU*BASE.
Status as of June 2021: Project #53033, which expands the TRANSx and HTRANSx tables was implemented on 2/14/21. Project #53260, which populates data into these new fields from incoming EFT traffic, is in QC testing. PS#56506 which adds EFT related data to transaction history is in development.
Refining ISO data and moving it to where a CU analysts can use it
Have you ever wondered how many times members are denied for a debit card purchase each month? If members are using cards online more often than swiping them at a store? How many out-of-network ATM fees your members are paying? This data, and much more, is included in the millions of back-and-forth records that comprise our daily EFT activity, but until, this data was not readily available to end users, especially aggregated to encompass all of a credit union’s plastics traffic.
This project takes data from the mammoth, complex tables which we refer to as “the ISO files” and segregates it into new tables stored at the credit union level in the FILExx library. ISO files currently contain data for all EFT transactions for all online credit unions, and are stored in a central library not accessible to CU data analysts, in order for it to be accessible for EFT traffic coming in from the vendors.
With this project, a refined set of that data will copied from the master files at the end of each day and stored in each credit union’s FILExx library, for use by data analysts (yours and ours!), as well as for day-to-day troubleshooting by support teams, such as the SettleMINT EFT team.
More importantly, we are refining and reorganizing the data to make the data easier for analysts to interpret and use, including adding definitions and descriptions to previously cryptic vendor codes and indicators. While the resulting data is still very complex (and still mammoth!), a new data dictionary will be available to help users make sense of everything.
Credit unions have access to a rolling 30 days of card activity ISO data and this data will be included in our suite of data warehouse offerings, brought to you by the Asterisk Intelligence Team. Learn more about data warehouse options in the AI store.
Status as of June 2021: Project #53312 was implemented in November 2020. Card ISO data is live for all PROD and Self-Processor Credit Unions. Site4 has activated Card ISO data for a small number of credit unions so far.
New configuration for credit unions to define MCC groups
This project will allow credit unions to define their own groups of merchant category codes, for use in various analysis dashboards as well as in other enhancements planned for cash-back/rebate programs, promotional rates, and more. Unlimited MCC groups can be configured, and the same MCC can be included in multiple groups, to maximize the number and variety of promotional campaigns you can set up across your EFT products.
Status as of June 2021: Project #52070 is currently in development.
Enhancements to card rebate/cash back programs
These projects will enhance both the Debit Card Activity Rebate program (Tool #1320) as well as the Credit Card Cash Back program (Tool #1550) to allow credit unions to define special rates based on the merchant category code (MCC) on the incoming transaction. For example, you might want to give cash-back rewards of 2% on gas purchases, and 1% on everything else. Using the configuration in project #52070 (described above), you’ll be able to create a separate MCC Group that contains the gas MCC code(s) you desire, then set a separate rate for that group, with another rate (or even 0%) for all other transactions.
Status as of June 2021: Specifications have been submitted for PS#55258 (debit card rebate programs) and PS#55259 (credit card cash back programs).
Enhancements to credit card promotional rates
This project will allow credit unions to define special promotional rates for their online credit card products that are based on the merchant category code (MCC) on the incoming transaction. For example, you might want to offer a 3-month special on all hotel purchases on your Visa Platinum card. Using the configuration in project #52070 (described above), you’ll be able to assign one of your MCC Groups when setting up your promo rate bucket on your credit card loan category.
Status as of June 2021: Specifications have been submitted for PS#55260.
New Merchant Category Code (MCC) Groups Analysis Dashboard
This project creates a new MCC Groups Analysis Dashboard that will provide individual ATM/debit and credit card transaction information broken out by MCC Group. Some of the existing features from the EFT Portfolio Analysis (Tool #594) and Credit Card Portfolio Analysis (Tool #593) dashboards will be incorporated. The new dashboard will allow your analysts and card program managers to see what types of purchases members are making with your products.
Status as of June 2021: Currently in development under PS#55272.
New “Teaser” Card Optics Dashboard
The Asterisk Intelligence Team is working to develop a “Teaser” Card Optics Dashboard as well as a “Premium” Dashboard slated to be part of the AI*Engaged application, a new software copyright which will include the Data Warehouse as well as advanced tools and features to support credit union analytics.
Status as of June 2021: PS#55599 for “Teaser” Dashboard and PS#55602 for “Premium” dashboard are both awaiting a programmer resource.
Showing card # hints to members in online/mobile banking and statement history
In addition to the adding new data elements to TRANSx/HTRANSx and displaying them in CU*BASE transaction inquiry (as described above), this project will display the last four digits of the card # in the transaction history that is viewed by members on statements and in online/mobile banking. We plan to simply display the contents of the new last 4 card # field, which is being added to the transaction record, in addition to the existing multi-line trans description. We will also display the credit union defined MCC Group associated with the transaction.
Status as of June 2021: Specifications have been submitted for PS#56539.
Enhancements to card controls in the mobile app
This project will update the Card Controls feature in the It’s Me 247 mobile app so that when you select your card and choose to view recent transactions, it only displays transactions for that specific card number instead of all of the cards on that account. So if you and your spouse share a credit card, you’d see purchases made with your card number, not theirs. (This requires the addition of the last 4 digits of the card number on the trans record, part of the project already discussed.)
Status as of June 2021: Specifications have been submitted for PS#56236.
Chefs for this recipe: Heather French, Dawn Moore, and Karen Sorensen
