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Work smarter, not harder. The Asterisk Intelligence team brings you a team of analysts who work to interpret your data for insights and opportunity. Tools like Analytics Booth, Report Builder (Query), Dashboards, and Unique Data Management (UDM) give the power to see and control your database. Then we work with you to maximize the benefit of these solutions in the context of our five pillars of data analytics – Finance, Operations, Fraud, Audience, & Marketing.
Good data management means better analytics and is critical to support any business intelligence effort. The Asterisk Intelligence team emphasizes data warehousing strategies and solutions for database administrators at every credit union. Use Unique Data Management (UDM) to customize your member’s profile, increase the archiving of database files, sign on for extended availability of transaction histories, and reach out with opportunities for data exchanges with your 3rd party vendors.
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Meet the Team
VP Professional Services
Beginning his career at CU*Answers in 2007 as a Client Service Representative, Keegan’s quick and thorough understanding of the credit union environment soon saw him promoted to a managerial position within the department. By 2012, his critical business skills and ability to perform at a high level led him to the CU*Answers Management Services team, as the leader of the newly minted Earnings Edge brand. Since its inception, Keegan has led the Earnings Edge team to drive growth and efficiencies for credit union customers and owners. Keegan is known for his all-around expertise, experience, and level of organization that helps credit unions reach their goals of becoming high-performing cooperatives.
Most recently, Keegan has been tasked with managing the Asterisk Intelligence Team. The Asterisk Intelligence team works with credit unions to establish business intelligence teams, develop business intelligence strategies and develop external data warehouse strategies.
Business Intelligence Analyst
After joining the CU*Answers family in 2011 as a Staff Accountant, Thomas’ passion for data and analytics became immediately apparent, and he quickly grew to become the corporate resource for data trending and forecasting, financial analysis, and data visualization.
In 2017, Thomas joined the Asterisk Intelligence team as a Business Intelligence Analyst, playing a vital role in new service development. Through his extensive background in finance and corporate accounting, he provides a unique perspective on the value that data strategies can bring to an organization; everything from budgeting and corporate planning, supporting RFP’s, to board reporting.
“I look forward to contributing my knowledge and expertise to the Asterisk Intelligence team by generating knowledge and insight for credit unions, identifying opportunities, and ultimately manufacturing value!”
Business Intelligence Analyst
Known for her versatility and value within the cuasterisk.com network, Annalyn began her career with Xtend in 2012 as a Contact Center Representative. Equipped with a sharp attention to detail, Annalyn quickly advanced to the project-based role of Business Support Representative. Her adept project managing skill set led to a management position in 2015, as she assumed the role of Assistant Manager of the Business Support Team.
Annalyn most recently joined the CU*Answers Asterisk Intelligence team in 2017 as a Business Intelligence Analyst, where she shares her experience and passion for data mining, analytics, and business development. Her expansive background at Xtend allowed her to develop invaluable proficiency at using data to find opportunity, strategize action, and track results for impact and trend analysis, making her an asset to both the Asterisk Intelligence team, and our credit union partners.
“I am excited to be joining the Asterisk Intelligence team as organizations are putting so much attention on data! There is so much value in connecting data points to tell a story, and I believe our data analytics and data warehouse solutions will bring that value to credit unions of all sizes.”
Assistant Manager Analytics, Business Development
Originally from Southwest Michigan, Josh spent 15 years working in both North and South Carolina before returning to Michigan in the late 1990s to begin his career at CU*Answers. Though he initially served as an independent consultant, Josh accepted a full-time role with the company in 2010. His responsibilities today are twofold: first, he leads a team focused on new product development. Initially, these new products resided only within the company’s core software platform, however, Josh has since expanded his efforts to deliver web-based analytical products to help better serve the CU*Answers client base, and second, he’s engaging in business development activities to expand revenue streams beyond the CU*Answers network.
Though Josh has helped drive innovation in many ways during his two-decade tenure with the firm, one of his most notable achievements came in 2005 as the technical project leader for CU*Answers credit card platform. A true win-win, this platform has since become a major revenue stream for both CU*Answer and its network of credit unions. Today, the platform supports over 100 credit unions that generate over 25 million credit card transactions annually.
Outside of work, Josh has recently developed a strong passion for PICKLEBALL – a sport that is quickly gaining popularity in North America. Josh is also a former Michigan State Racquetball Champion.
Marketing and Business Intelligence Analyst
Brandon began his career at CU*Answers in 2015 after three years of working within the banking industry. Within his first role of Client Service Representative, Brandon was able to develop an understanding of CU*BASE along with the layout of the Credit Union industry. In 2016, he began developing a more detail-orientated mindset by beginning his new role as a Quality Control Analyst, specializing in EFT.
Most recently, Brandon has joined the Asterisk Intelligence team as a Marketing and Business Intelligence Analyst through a partnership with Xtend. In this role, Brandon manages and analyzes internal Xtend data in order to improve business functions, as well as provide analytical products within the marketing segment to Credit Union clients.
“As the industry continues to evolve, data is becoming more important than ever. I look forward to working with Credit Unions to leverage their data more efficiently, and create value. The data mindset will be essential to Credit Union success moving forward, and the Asterisk Intelligence team will play a vital role in this movement.”