Optics Data

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Premium Optics data sets are available to activate for projects to study non-transactional data that clues you in to the operational and relational aspects of your credit union. Turn on one or more of these available data sets to amplify your data projects with non-transactional data!

  • Online Banking Optics
  • Phone Optics
  • Card Activity Optics (coming soon)

Non-Transactional Data Analysis = A project using non-traditional data that fills in the gaps and adds context, color, or explanation to the typical system transaction and maintenance records.

Online Banking Optics

Brought to you by the CU*Answers Asterisk Intelligence team, Online Banking Optics offers access to otherwise unseen details of your member’s activity and usage of digital services within It’s Me 247 Online Banking (including applicable mobile options).

Use Online Banking Optics to analyze member engagement and habits with your digital services, understand online service penetration, and study member’s non-transactional needs.

LEARN MORE ABOUT ONLINE BANKING OPTICS

Phone Optics

Brought to you by Xtend and the CU*Answers Asterisk Intelligence team, Phone Optics offers access to otherwise unavailable specifics of your call center staff’s activity within the Phone Operator tool. Actions taken to support a member are a window into the non-transactional needs and inquiries of the member, as well as the required efforts of your staff.

LEARN MORE ABOUT PHONE OPTICS

Card Activity Optics – COMING SOON!

Brought to you by the CU*Answers SettleMINT and Asterisk Intelligence teams, Card Activity Optics is a premium data set currently in development which will open up access to otherwise unseen details of card traffic that interacts with the CU*BASE system, including activity records which did not result in a posted transaction.

Card Activity Optics will help you analyze and act on insights from the traffic patterns for your ATM, debit, and credit card activity, including enhanced transactional details and merchant category data.

LEARN MORE ABOUT CARD ACTIVITY OPTICS

Updated
October 16, 2020

Don’t Miss This Week’s Proving Data Strategies: Product Diagnostics and Utilizations

Don’t Miss This Week’s Proving Data Strategies: Product Diagnostics and Utilizations

When does a product or service become “saturated” in your  membership?  Is there a benchmark of product penetration to aim for?  What are the current penetration rates on an existing or new product and service?  Are there notable utilization and engagement patterns on specialty products like a Christmas Club, a Round-Up debit card program, or… Read more »

Oct 19, 2020

Proving Data Strategies: Product Diagnostics and Utilizations

Proving Data Strategies: Product Diagnostics and Utilizations

When does a product or service become “saturated” in your  membership?  Is there a benchmark of product penetration to aim for?  What are the current penetration rates on an existing or new product and service?  Are there notable utilization and engagement patterns on specialty products like a Christmas Club, a Round-Up debit card program, or… Read more »

Oct 15, 2020

Design Your Own Database Solutions with Unique Data Management!

Design Your Own Database Solutions with Unique Data Management!

Unique Data Management (UDM) custom fields is a design-your-own-database solution for customized data points!  Use UDM fields to expand the collection of information you and your staff know about a member and the products they use.  Want to learn best practices for configuring custom fields in CU*BASE, or looking for tips on generating and custom field… Read more »

Oct 7, 2020

“Proving Data Strategies” web video series now available OnDemand for free

Asterisk Intelligence, a data analytics team at CU*Answers, now has ten sessions of their 2020 web series “Proving Data Strategies” published online and available for on-demand viewing. The end of the series’ 2020 schedule is approaching, but each web event will continue to remain accessible for free on the OnDemand website. Proving Data Strategies is […]

Sep 30, 2020

Don’t Miss This Week’s Proving Data Strategies: Transactional Analysis

Don’t Miss This Week’s Proving Data Strategies: Transactional Analysis

How has your members’ transactional behavior changed over the last 3, 6, or 12 months?  How are members utilizing their credit and debit cards, digital channels or your teller line to conduct their business?  Analyzing transaction activity can provide excellent insights into member engagement with the credit union, provide clues indicating financial distress, as well… Read more »

Sep 28, 2020

Proving Data Strategies: Transactional Analysis

Proving Data Strategies: Transactional Analysis

How has your members’ transactional behavior changed over the last 3, 6, or 12 months?  How are members utilizing their credit and debit cards, digital channels or your teller line to conduct their business?  Analyzing transaction activity can provide excellent insights into member engagement with the credit union, provide clues indicating financial distress, as well… Read more »

Sep 24, 2020

Don’t Miss This Week’s Proving Data Strategies: Analyzing Plastics Portfolios

Don’t Miss This Week’s Proving Data Strategies: Analyzing Plastics Portfolios

Plastics portfolios can be analyzed from a few angles – 1) Plastics as a member tool, or 2) The financial impact to your credit union.  Learn how to review your portfolio’s member activity to trend the activity over time and identify inactive users.  Measure seasonal or situational impact to transaction volumes and consider options for… Read more »

Sep 14, 2020

Asterisk Intelligence completes research analysis for Cumberland County FCU

Asterisk Intelligence, a data analytics team at CU*Answers, has completed a research analysis that evaluates changes in fee refunds and fee waivers to explain and confirm the historical fee income trend. The analysis was commissioned by Cumberland County FCU. A typical research analysis starts with an anomaly or unexpected finding noticed in the credit union’s […]

Sep 14, 2020

Proving Data Strategies: Analyzing Plastics Portfolios

Proving Data Strategies: Analyzing Plastics Portfolios

Plastics portfolios can be analyzed from a few angles – 1) Plastics as a member tool, or 2) The financial impact to your credit union.  Learn how to review your portfolio’s member activity to trend the activity over time and identify inactive users.  Measure seasonal or situational impact to transaction volumes and consider options for… Read more »

Sep 9, 2020

Don’t Miss This Week’s Proving Data Strategies: Analyzing Non-Interest Income

Don’t Miss This Week’s Proving Data Strategies: Analyzing Non-Interest Income

Non-interest income is an essential factor to evaluate when studying the credit union’s income streams and the impact of policy changes.  What is the trend on total income for each source of non-interest income?  Is any source yielding less than normal and is that expected?  How have recent fee waiver policy (or configuration) changes impacted… Read more »

Aug 31, 2020