Optics Data

Premium Optics data sets are available to activate for projects to study non-transactional data that clues you in to the operational and relational aspects of your credit union. Turn on one or more of these available data sets to amplify your data projects with non-transactional data!

  • Online Banking Optics
  • Phone Optics
  • Card Activity Optics (coming soon)

Non-Transactional Data Analysis = A project using non-traditional data that fills in the gaps and adds context, color, or explanation to the typical system transaction and maintenance records.

Online Banking Optics

Brought to you by the CU*Answers Asterisk Intelligence team, Online Banking Optics offers access to otherwise unseen details of your member’s activity and usage of digital services within It’s Me 247 Online Banking (including applicable mobile options).

Use Online Banking Optics to analyze member engagement and habits with your digital services, understand online service penetration, and study member’s non-transactional needs.

LEARN MORE ABOUT ONLINE BANKING OPTICS

Phone Optics

Brought to you by Xtend and the CU*Answers Asterisk Intelligence team, Phone Optics offers access to otherwise unavailable specifics of your call center staff’s activity within the Phone Operator tool. Actions taken to support a member are a window into the non-transactional needs and inquiries of the member, as well as the required efforts of your staff.

LEARN MORE ABOUT PHONE OPTICS

Card Activity Optics – COMING SOON!

Brought to you by the CU*Answers SettleMINT and Asterisk Intelligence teams, Card Activity Optics is a premium data set currently in development which will open up access to otherwise unseen details of card traffic that interacts with the CU*BASE system, including activity records which did not result in a posted transaction.

Card Activity Optics will help you analyze and act on insights from the traffic patterns for your ATM, debit, and credit card activity, including enhanced transactional details and merchant category data.

LEARN MORE ABOUT CARD ACTIVITY OPTICS

Updated
October 28, 2021

Meet the Analyst: Deriving Data Insights to Help Your Business Strategy

Meet the Analyst: Deriving Data Insights to Help Your Business Strategy

In order to become a more data-driven organization, you need a person or a team that ensures quality information can be used in a meaningful way throughout your entire business.  Meet the Analyst is your human resource for managing a range of data-driven functions, including overseeing data management, creating data strategies and improving data quality…. Read more »

May 20, 2022

Analyze Courtesy Pay Fees and Make Informed Decisions for Your Organization

Analyze Courtesy Pay Fees and Make Informed Decisions for Your Organization

Courtesy Pay fee programs have been a topic of national attention in 2022, with several national banks deciding to adjust their fee schedules, prompting many more financial institutions to start scrutinizing their own practices. How many of your members are currently using these services?  What types of transactions are causing these fees?  What would happen… Read more »

May 17, 2022

Asterisk Intelligence facilitates ‘Management Dashboard’ training to credit union leadership teams

Asterisk Intelligence, the data analytics and data warehousing team at CU*Answers, recently announced the completion of their annual management dashboard training event offered to credit union leadership teams. “CU*BASE, our credit union core processing application, contains over 110 management dashboards,” said Thomas Hull, Business Intelligence Analyst with Asterisk Intelligence. “With each dashboard designed to provide […]

May 11, 2022

Take Advantage of Analytics Booth – 90 Days FREE for New Users!

Take Advantage of Analytics Booth – 90 Days FREE for New Users!

We’re excited to offer a 90-day FREE trial of Analytics Booth for new users! With Analytics Booth, your credit union’s vitals are at your fingertips – track hundreds of data points across Balance, Member and Transaction data categories!  Customize alerts to be notified of key metrics and glean data from our 12 available dashboards.  Free… Read more »

May 6, 2022

Optics Data Zooms in on Member Engagement, Click-by-Click

Optics Data Zooms in on Member Engagement, Click-by-Click

With data collection for Online Banking Optics and Phone Optics, your credit union can have a more detailed analysis of your member base and the ways they are engaging with your organization.  Best of all, these data collection options are FREE to activate for Data Warehouse users! Online Banking Optics Data Collection With Online Banking… Read more »

May 5, 2022

Meet the Analyst: Deriving Data Insights to Help Your Business Strategy

Meet the Analyst: Deriving Data Insights to Help Your Business Strategy

In order to become a more data-driven organization, you need a person or a team that ensures quality information can be used in a meaningful way throughout your entire business.  Meet the Analyst is your human resource for managing a range of data-driven functions, including overseeing data management, creating data strategies and improving data quality…. Read more »

May 4, 2022

Frankenmuth Credit Union gets started with a data warehouse

Asterisk Intelligence, the data analytics and data warehousing team at CU*Answers, recently announced that Frankenmuth Credit Union (Frankenmuth, MI) has partnered with the data analytics consultants to establish a data warehouse with CU*Answers. “Turning on another data warehouse solution is always exciting and it’s a privilege to be working with another credit union who is […]

May 2, 2022

Asterisk Intelligence offers new NSF and Courtesy Pay fee program analysis

Asterisk Intelligence, the data analytics and data warehousing team at CU*Answers, recently announced it is offering a new service designed to address the growing interest in NSF and Courtesy Pay fee programs. “In 2022, we have seen a noticeable increase in credit unions looking to analyze and understand the performance of their NSF and Courtesy […]

Apr 28, 2022

Asterisk Intelligence Presents: Custom Queries and Training Opportunities

Asterisk Intelligence Presents: Custom Queries and Training Opportunities

Did you know?  The Asterisk Intelligence team can help build a query for custom reports or data mining insights for your credit union!  These query results will be provided as a database file in your QUERYxx CU*BASE library.  Training is also available upon request, so that you can run the query on your own in… Read more »

Apr 28, 2022