Optics Data

Premium Optics data sets are available to activate for projects to study non-transactional data that clues you in to the operational and relational aspects of your credit union. Turn on one or more of these available data sets to amplify your data projects with non-transactional data!

  • Online Banking Optics
  • Phone Optics
  • Card Activity Optics (coming soon)

Non-Transactional Data Analysis = A project using non-traditional data that fills in the gaps and adds context, color, or explanation to the typical system transaction and maintenance records.

Online Banking Optics

Brought to you by the CU*Answers Asterisk Intelligence team, Online Banking Optics offers access to otherwise unseen details of your member’s activity and usage of digital services within It’s Me 247 Online Banking (including applicable mobile options).

Use Online Banking Optics to analyze member engagement and habits with your digital services, understand online service penetration, and study member’s non-transactional needs.

LEARN MORE ABOUT ONLINE BANKING OPTICS

Phone Optics

Brought to you by Xtend and the CU*Answers Asterisk Intelligence team, Phone Optics offers access to otherwise unavailable specifics of your call center staff’s activity within the Phone Operator tool. Actions taken to support a member are a window into the non-transactional needs and inquiries of the member, as well as the required efforts of your staff.

LEARN MORE ABOUT PHONE OPTICS

Card Activity Optics – COMING SOON!

Brought to you by the CU*Answers SettleMINT and Asterisk Intelligence teams, Card Activity Optics is a premium data set currently in development which will open up access to otherwise unseen details of card traffic that interacts with the CU*BASE system, including activity records which did not result in a posted transaction.

Card Activity Optics will help you analyze and act on insights from the traffic patterns for your ATM, debit, and credit card activity, including enhanced transactional details and merchant category data.

LEARN MORE ABOUT CARD ACTIVITY OPTICS

Updated
October 23, 2020

Proving Data Strategies: Online Banking Activity Analysis

Proving Data Strategies: Online Banking Activity Analysis

Join the Asterisk Intelligence team as they review several quick insights available from the online banking usage data found in Tool #1750: Online Banking Activity Analysis.  Get a deeper look into patterns of use and preferences on both where and how members log in, as well as a detailed analysis on when they log in… Read more »

Aug 12, 2021

Proving Data Strategies: Analytics Booth Static Pool Analysis

Proving Data Strategies: Analytics Booth Static Pool Analysis

Join the Asterisk Intelligence Team as they review the Analytics Booth Static Pool Analysis Dashboard.  Have you been looking for enhanced insights into your loan portfolio performance?  Or to better understand loan losses and payoffs?  Static Pool Analysis is a powerful analytical routine used to analyze segments of your loan portfolio for insights and opportunities. … Read more »

Jul 30, 2021

Don’t Miss This Week’s Proving Data Strategies: Tiered Service Comparison Dashboard

Don’t Miss This Week’s Proving Data Strategies: Tiered Service Comparison Dashboard

Join the Asterisk Intelligence team as they review the Analytics Booth Dashboard – Tiered Service Comparison.  See your membership in a new light with trend analysis key product and service engagement metrics.  Learn how to leverage this tool for enhanced insights into how your members are engaging with their accounts. Your data is an asset… Read more »

Jul 19, 2021

Proving Data Strategies: Tiered Service Comparison Dashboard

Proving Data Strategies: Tiered Service Comparison Dashboard

Join the Asterisk Intelligence team as they review the Analytics Booth Dashboard – Tiered Service Comparison.  See your membership in a new light with trend analysis key product and service engagement metrics.  Learn how to leverage this tool for enhanced insights into how your members are engaging with their accounts. Your data is an asset… Read more »

Jul 15, 2021

Register for Asterisk Intelligence Week at CU*Answers

Register for Asterisk Intelligence Week at CU*Answers

Join the Asterisk Intelligence team for one or more sessions in the July Asterisk Intelligence Week! Options include both skills and strategy sessions! During the event, participants will review and discuss data analytics, data management, and data warehousing solutions and strategies. Also available by popular demand is an entire day of tactical skills instruction on… Read more »

Jul 13, 2021

Register for Asterisk Intelligence Week at CU*Answers

Register for Asterisk Intelligence Week at CU*Answers

Join the Asterisk Intelligence team for one or more sessions in the July Asterisk Intelligence Week! Options include both skills and strategy sessions! During the event, participants will review and discuss data analytics, data management, and data warehousing solutions and strategies. Also available by popular demand is an entire day of tactical skills instruction on… Read more »

Jul 7, 2021

Asterisk Intelligence Presents: Removing Barriers that Keep You from Earning

Asterisk Intelligence Presents: Removing Barriers that Keep You from Earning

Data analytics can help your credit union make informed decisions and offer a competitive edge, yet misconceptions about data analytics can obstruct the impact and hinder your earning abilities.  During our upcoming webinar, the Asterisk Intelligence team will explore 3 common misconceptions surrounding data analytics and how your credit union can turn these fallacies into… Read more »

Jul 1, 2021

Proving Data Strategies: Lending Opportunities Dashboard

Proving Data Strategies: Lending Opportunities Dashboard

Join the Asterisk Intelligence team as they review Tool #1855, the Lending Opportunities Dashboard available within CU*BASE.  Your data is an asset – hear from our analysts how your operational data can be leveraged for greater insights into your loan portfolio, member demographics, and identified opportunities to take action and drive results. Learn how to… Read more »

Jul 1, 2021

Register for Asterisk Intelligence Week at CU*Answers

Register for Asterisk Intelligence Week at CU*Answers

Join the Asterisk Intelligence team for one or more sessions in the July Asterisk Intelligence Week! Options include both skills and strategy sessions! During the event, participants will review and discuss data analytics, data management, and data warehousing solutions and strategies. Also available by popular demand is an entire day of tactical skills instruction on… Read more »

Jun 30, 2021

Don’t Forget, the Analytics Booth Release Arrives June 27th!

Don’t Forget, the Analytics Booth Release Arrives June 27th!

The Asterisk Intelligence Team is excited to present the AB_21.06 Analytics Booth Release to Analytics Booth subscribers this Sunday, June 27!  This release features: Additional Web Version launch points within four new CU*BASE tools to quickly access in-depth analysis. Seven new data points, such as average credit score and average weighted rate, in the Static… Read more »

Jun 23, 2021