Collect and Analyze NEW Data
Switch on a premium data set for data analysts and marketing directors to study – Online Banking Optics!
Brought to you by the CU*Answers Asterisk Intelligence team, Online Banking Optics offers access to otherwise unavailable specifics of your member’s activity and usage of digital services within It’s Me 247 Online Banking.
Online Banking Optics automatically records the details of 45+ specific choices that a member makes in It’s Me 247 Online Banking, via either desktop or mobile devices (some mobile app actions are exceptions)
Prerequisite: *Data Warehouse is required*
Use Online Banking Optics to analyze member engagement and habits with your digital services, understand online service penetration, and study member’s non-transactional needs.
This data is for:
- DATA ANALYSTS
- MARKETING DIRECTORS
- DIGITAL SERVICE MANAGERS
UNDERSTAND DIGITAL HABITS AND PREFERENCES
Analyze the choices and paths that members follow through when they are digitally banking. Answer questions like:
Where does my member go next after checking my loan rate board?
What type of actions are commonly done together in a single visit to online banking?
NON-TRANSACTIONAL DATA ANALYSIS
Analyze data from member’s navigational actions which serve as a window of objective data into the member’s needs and preferences when using online banking digital services.
Are members logging in most often to look up information? Or are they most often doing work to manage their account?
What features are members most often engaging with prior to opening a new account?
ONLINE SERVICE PENETRATION
Analyze engagement for the first time on digital self-service features that you turn on – Watch them after activation to pick up early engagement number, or audit later as you review features and costs.
How many clicks am I getting on the special eInfo notice that I posted this month?
Is the option to download transaction details being used often enough to justify my costs for the feature?