Online Banking Optics

Collect and Analyze NEW Data

Switch on a premium data set for data analysts and marketing directors to study – Online Banking Optics!

Brought to you by the CU*Answers Asterisk Intelligence team, Online Banking Optics offers access to otherwise unavailable specifics of your member’s activity and usage of digital services within It’s Me 247 Online Banking.

This data is for:

  1. Data analysts
  2. Marketing Directors
  3. Digital Service Managers

Online Banking Optics automatically records the details of 45+ specific choices that a member makes in It’s Me 247 Online Banking, via either desktop or mobile devices (some mobile app actions are exceptions)

Prerequisite: *Data Warehouse is required*

Use Online Banking Optics to analyze member engagement and habits with your digital services, understand online service penetration, and study member’s non-transactional needs.

Online Banking Optics Overview


UNDERSTAND DIGITAL HABITS AND PREFERENCES

Analyze the choices and paths that members follow through when they are digitally banking. Answer questions like:

Where does my member go next after checking my loan rate board?

What type of actions are commonly done together in a single visit to online banking?

NON-TRANSACTIONAL DATA ANALYSIS 

Non-Transactional Data Analysis =

Working with supplemental or indirectly
available data that provides context, color,
or explanation to the standard “necessary”
data we record from execution of normal
transactions and maintenance in the system.

Analyze data from member’s navigational actions which serve as a window of objective data into the member’s needs and preferences when using online banking digital services.

Are members logging in most often to look up information? Or are they most often doing work to manage their account?

What features are members most often engaging with prior to opening a new account?

ONLINE SERVICE PENETRATION

Analyze engagement for the first time on digital self-service features that you turn on – Watch them after activation to pick up early engagement number, or audit later as you review features and costs.

How many clicks am I getting on the special eInfo notice that I posted this month?

Is the option to download transaction details being used often enough to justify my costs for the feature?

 


Web: asteriskintelligence.com
Email: ai@cuanswers.com
Phone: 800-327-3478 x870

 

 

 

Updated
October 28, 2021

Reminder: The AB_22.12 Analytics Booth Release Arrives December 11th

Reminder: The AB_22.12 Analytics Booth Release Arrives December 11th

The Asterisk Intelligence Team is excited to present the AB_22.12 Analytics Booth Release, arriving to Analytics Booth subscribers on Sunday, December 11!  This release features: Improved reporting capabilities A modernized look and feel for all 12 Analytics Booth Dashboards The introduction of a new charting tool designed to strengthen your credit union’s reporting needs View… Read more »

Dec 2, 2022

The AB_22.12 Analytics Booth Release Arrives December 11th

The AB_22.12 Analytics Booth Release Arrives December 11th

The Asterisk Intelligence Team is excited to present the AB_22.12 Analytics Booth Release, arriving to Analytics Booth subscribers on Sunday, December 11!  This release features: Improved reporting capabilities A modernized look and feel for all 12 Analytics Booth Dashboards The introduction of a new charting tool designed to strengthen your credit union’s reporting needs View… Read more »

Nov 28, 2022

Asterisk Intelligence Presents: Custom Queries and Training Opportunities

Asterisk Intelligence Presents: Custom Queries and Training Opportunities

Did you know?  The Asterisk Intelligence team can help build a query for custom reports or data mining insights for your credit union!  These query results will be provided as a database file in your QUERYxx CU*BASE library.  Training is also available upon request, so that you can run the query on your own in… Read more »

Nov 25, 2022

Don’t Forget to Register for Asterisk Intelligence Week

Don’t Forget to Register for Asterisk Intelligence Week

Join the Asterisk Intelligence team for several educational events in December!  Between Monday, December 5th and Wednesday, December 7th, we will be hosting on-site training.  Then, on Thursday, December 8th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some courses… Read more »

Nov 16, 2022

Register for Asterisk Intelligence Week at CU*Answers

Register for Asterisk Intelligence Week at CU*Answers

Join the Asterisk Intelligence team for several educational events in December!  Between Monday, December 5th and Wednesday, December 7th, we will be hosting on-site training.  Then, on Thursday, December 8th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some courses… Read more »

Nov 14, 2022

Register for Asterisk Intelligence Week at CU*Answers

Register for Asterisk Intelligence Week at CU*Answers

Join the Asterisk Intelligence team for several educational events in December!  Between Monday, December 5th and Wednesday, December 7th, we will be hosting on-site training.  Then, on Thursday, December 8th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some courses… Read more »

Nov 10, 2022

Register for Asterisk Intelligence Week at CU*Answers

Register for Asterisk Intelligence Week at CU*Answers

Join the Asterisk Intelligence team for several educational events in December!  Between Monday, December 5th and Wednesday, December 7th, we will be hosting on-site training.  Then, on Thursday, December 8th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some courses… Read more »

Nov 7, 2022

Register for Asterisk Intelligence Week at CU*Answers

Register for Asterisk Intelligence Week at CU*Answers

Join the Asterisk Intelligence team for several educational events in December!  Between Monday, December 5th and Wednesday, December 7th, we will be hosting on-site training.  Then, on Thursday, December 8th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some courses… Read more »

Nov 4, 2022

Register for Asterisk Intelligence Week at CU*Answers

Register for Asterisk Intelligence Week at CU*Answers

Join the Asterisk Intelligence team for several educational events in December!  Between Monday, December 5th and Wednesday, December 7th, we will be hosting on-site training.  Then, on Thursday, December 8th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some courses… Read more »

Nov 1, 2022

Register for Asterisk Intelligence Week at CU*Answers

Register for Asterisk Intelligence Week at CU*Answers

Join the Asterisk Intelligence team for several educational events in December!  Between Monday, December 5th and Wednesday, December 7th, we will be hosting on-site training.  Then, on Thursday, December 8th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some courses… Read more »

Oct 27, 2022