Online Banking Optics

Collect and Analyze NEW Data

Switch on a premium data set for data analysts and marketing directors to study – Online Banking Optics!

Brought to you by the CU*Answers Asterisk Intelligence team, Online Banking Optics offers access to otherwise unavailable specifics of your member’s activity and usage of digital services within It’s Me 247 Online Banking.

This data is for:

  1. Data analysts
  2. Marketing Directors
  3. Digital Service Managers

Online Banking Optics automatically records the details of 45+ specific choices that a member makes in It’s Me 247 Online Banking, via either desktop or mobile devices (some mobile app actions are exceptions)

Prerequisite: *Data Warehouse is required*

Use Online Banking Optics to analyze member engagement and habits with your digital services, understand online service penetration, and study member’s non-transactional needs.

 


UNDERSTAND DIGITAL HABITS AND PREFERENCES

Analyze the choices and paths that members follow through when they are digitally banking. Answer questions like:

Where does my member go next after checking my loan rate board?

What type of actions are commonly done together in a single visit to online banking?

NON-TRANSACTIONAL DATA ANALYSIS 

Non-Transactional Data Analysis =

Working with supplemental or indirectly
available data that provides context, color,
or explanation to the standard “necessary”
data we record from execution of normal
transactions and maintenance in the system.

Analyze data from member’s navigational actions which serve as a window of objective data into the member’s needs and preferences when using online banking digital services.

Are members logging in most often to look up information? Or are they most often doing work to manage their account?

What features are members most often engaging with prior to opening a new account?

ONLINE SERVICE PENETRATION

Analyze engagement for the first time on digital self-service features that you turn on – Watch them after activation to pick up early engagement number, or audit later as you review features and costs.

How many clicks am I getting on the special eInfo notice that I posted this month?

Is the option to download transaction details being used often enough to justify my costs for the feature?

 


Web: asteriskintelligence.com
Email: ai@cuanswers.com
Phone: 800-327-3478 x870

 

 

 

Updated
October 23, 2020

The Next Data Warehouse Upgrade Arrives in March

The Next Data Warehouse Upgrade Arrives in March

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Jan 26, 2021

Analytics Booth is FREE for Credit Unions with Less Than 2,000 Members!

Analytics Booth is FREE for Credit Unions with Less Than 2,000 Members!

The Asterisk Intelligence team is excited to announce that, beginning in 2021, Analytics Booth will be free to all credit unions with less than 2,000 members.  With your subscription to Analytics Booth, you will have access to 80+ trend lines of your credit union’s data, 12 dashboards, customized alerts, Powerlines, etc.  To activate your subscription,… Read more »

Jan 19, 2021

Engage Your Board of Directors with a Dive into Analytics Booth!

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Board Member engagement is critical to the health and success of your credit union.  Some of the most important contributions your board can make come from asking the right questions and challenging the status quo. If you’re looking to further engage your Board of Directors, Asterisk Intelligence can support your initiative with an educational briefing… Read more »

Jan 15, 2021

Free Download from AI for the 20 Quick Data Fact Projects Book

Free Download from AI for the 20 Quick Data Fact Projects Book

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Jan 13, 2021

Analytics Booth is FREE for Credit Unions with Less Than 2,000 Members!

Analytics Booth is FREE for Credit Unions with Less Than 2,000 Members!

The Asterisk Intelligence team is excited to announce that, beginning in 2021, Analytics Booth will be free to all credit unions with less than 2,000 members.  With your subscription to Analytics Booth, you will have access to 80+ trend lines of your credit union’s data, 12 dashboards, customized alerts, Powerlines, etc.  To activate your subscription,… Read more »

Jan 7, 2021

Kick Off the New Year with Analytics Booth!

Kick Off the New Year with Analytics Booth!

Take on the new year with enhanced operational reporting and improved trending abilities – impress your board with insights powered by Analytics Booth! Take advantage of operational trend lines and organizational insights accessible anywhere you have an internet connection.  Never wait for the end of the month again to review your performance – enjoy daily… Read more »

Dec 28, 2020

Asterisk Intelligence completes a data tune-up

Asterisk Intelligence, a data analytics team at CU*Answers, which provides business intelligence consulting, fulfillment, and educational services to credit unions, recently completed a Data Tune-Up consulting engagement with a Texas based Credit Union. A Data Tune-Up helps credit union partners learn how to manage their operations in ways which allow for more detailed analytics, insights, […]

Dec 16, 2020

CU*BASE Favorites from AuditLink: Audit CU File Maintenance

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Dec 14, 2020

It’s Thursday of Asterisk Intelligence Week!

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The Asterisk Intelligence Team welcomes you to participate in the final sessions of its 4-day event, Asterisk Intelligence Week.  Attend our live webinars today (Registration required!) Below are several free webinars scheduled today, December 3rd, offered by the Asterisk Intelligence team. Use the links below to register for any class that catches your eye! Introduction… Read more »

Dec 3, 2020