Online Banking Optics

Collect and Analyze NEW Data

Switch on a premium data set for data analysts and marketing directors to study – Online Banking Optics!

Brought to you by the CU*Answers Asterisk Intelligence team, Online Banking Optics offers access to otherwise unavailable specifics of your member’s activity and usage of digital services within It’s Me 247 Online Banking.

This data is for:

  1. Data analysts
  2. Marketing Directors
  3. Digital Service Managers

Online Banking Optics automatically records the details of 45+ specific choices that a member makes in It’s Me 247 Online Banking, via either desktop or mobile devices (some mobile app actions are exceptions)

Prerequisite: *Data Warehouse is required*

Use Online Banking Optics to analyze member engagement and habits with your digital services, understand online service penetration, and study member’s non-transactional needs.

 


UNDERSTAND DIGITAL HABITS AND PREFERENCES

Analyze the choices and paths that members follow through when they are digitally banking. Answer questions like:

Where does my member go next after checking my loan rate board?

What type of actions are commonly done together in a single visit to online banking?

NON-TRANSACTIONAL DATA ANALYSIS 

Non-Transactional Data Analysis =

Working with supplemental or indirectly
available data that provides context, color,
or explanation to the standard “necessary”
data we record from execution of normal
transactions and maintenance in the system.

Analyze data from member’s navigational actions which serve as a window of objective data into the member’s needs and preferences when using online banking digital services.

Are members logging in most often to look up information? Or are they most often doing work to manage their account?

What features are members most often engaging with prior to opening a new account?

ONLINE SERVICE PENETRATION

Analyze engagement for the first time on digital self-service features that you turn on – Watch them after activation to pick up early engagement number, or audit later as you review features and costs.

How many clicks am I getting on the special eInfo notice that I posted this month?

Is the option to download transaction details being used often enough to justify my costs for the feature?

 


Web: asteriskintelligence.com
Email: ai@cuanswers.com
Phone: 800-327-3478 x870

 

 

 

Updated
October 23, 2020

Join Us for an Analytics Booth Open House on May 5th!

Join Us for an Analytics Booth Open House on May 5th!

Announcing the Analytics Booth Open House!  Join the Asterisk Intelligence team as we place the spotlight on Analytics Booth, our web-based operational trending and analysis application.  During this Open House, we will review features and functionality of Analytics Booth and will discuss firsthand how this resource can be leveraged to create value for your credit… Read more »

Apr 15, 2021

Register for Asterisk Intelligence Week Sessions – Coming Soon, April 26-29

Register for Asterisk Intelligence Week Sessions – Coming Soon, April 26-29

Join the Asterisk Intelligence team later this month for several educational events.  Between Monday, April 26th and Wednesday, April 28th, we will be hosting on-site training.  Then, on Thursday, April 29th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some… Read more »

Apr 13, 2021

Register for Asterisk Intelligence Week Sessions – Coming Soon, April 26-29

Register for Asterisk Intelligence Week Sessions – Coming Soon, April 26-29

Join the Asterisk Intelligence team later this month for several educational events.  Between Monday, April 26th and Wednesday, April 28th, we will be hosting on-site training.  Then, on Thursday, April 29th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some… Read more »

Apr 9, 2021

Register for Asterisk Intelligence Week at CU*Answers

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Join the Asterisk Intelligence team later this month for several educational events.  Between Monday, April 26th and Wednesday, April 28th, we will be hosting on-site training.  Then, on Thursday, April 29th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some… Read more »

Apr 6, 2021

Register for Asterisk Intelligence Week at CU*Answers

Register for Asterisk Intelligence Week at CU*Answers

Join the Asterisk Intelligence team later this month for several educational events.  Between Monday, April 26th and Wednesday, April 28th, we will be hosting on-site training.  Then, on Thursday, April 29th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some… Read more »

Apr 2, 2021

Asterisk Intelligence announces card activity optics are now available

Asterisk Intelligence, a data analytics team at CU*Answers that provides business intelligence consulting, fulfillment, and educational services to credit unions, recently announced the availability of Card Activity Optics, a new data source which expands insights into credit and debit card processing. Credit union partners now have access to thirty days of Card Activity Optics data, […]

Mar 26, 2021

CU*Answers Announces That All Credit Unions Now Have 30 Days’ Worth of Card Activity Optics Data

CU*Answers Announces That All Credit Unions Now Have 30 Days’ Worth of Card Activity Optics Data

Every CU*Answers credit union now has a table/file in your FILExx library which contains 30 days of your member’s plastic activity.  This data set allows your credit union to dive into Non-Transactional Data, which can tell the story of how your members are interacting with their plastics.  In addition to providing you details on authorizations… Read more »

Mar 5, 2021

Are You Ready? Tracker Purges Begin in March!

Are You Ready? Tracker Purges Begin in March!

ATTENTION ONLINE CREDIT UNIONS Monday, March 1st is when the first initial purges of tracker data will begin. Don’t forget, you can review and update retention periods for your tracker types; for more information on the minimum and maximum limits, visit online help. If you choose to not edit the retention period on your trackers,… Read more »

Feb 24, 2021

Join Us Today – Information on the Tracker Data Purge Starting March 1st

Join Us Today – Information on the Tracker Data Purge Starting March 1st

ATTENTION ONLINE CREDIT UNIONS Don’t forget: automated tracker purges begin March 1, 2021!  In preparation for this, we will be hosting a webinar this afternoon on Understanding the Tracker Data Purge: CU*BASE Configurations and Options to Keep the Data.  During this webinar, we will review what data is being purged/deleted, configurations and updates for the… Read more »

Feb 22, 2021