Online Banking Optics

Collect and Analyze NEW Data

Switch on a premium data set for data analysts and marketing directors to study – Online Banking Optics!

Brought to you by the CU*Answers Asterisk Intelligence team, Online Banking Optics offers access to otherwise unavailable specifics of your member’s activity and usage of digital services within It’s Me 247 Online Banking.

This data is for:

  1. Data analysts
  2. Marketing Directors
  3. Digital Service Managers

Online Banking Optics automatically records the details of 45+ specific choices that a member makes in It’s Me 247 Online Banking, via either desktop or mobile devices (some mobile app actions are exceptions)

Prerequisite: *Data Warehouse is required*

Use Online Banking Optics to analyze member engagement and habits with your digital services, understand online service penetration, and study member’s non-transactional needs.

Online Banking Optics Overview


UNDERSTAND DIGITAL HABITS AND PREFERENCES

Analyze the choices and paths that members follow through when they are digitally banking. Answer questions like:

Where does my member go next after checking my loan rate board?

What type of actions are commonly done together in a single visit to online banking?

NON-TRANSACTIONAL DATA ANALYSIS 

Non-Transactional Data Analysis =

Working with supplemental or indirectly
available data that provides context, color,
or explanation to the standard “necessary”
data we record from execution of normal
transactions and maintenance in the system.

Analyze data from member’s navigational actions which serve as a window of objective data into the member’s needs and preferences when using online banking digital services.

Are members logging in most often to look up information? Or are they most often doing work to manage their account?

What features are members most often engaging with prior to opening a new account?

ONLINE SERVICE PENETRATION

Analyze engagement for the first time on digital self-service features that you turn on – Watch them after activation to pick up early engagement number, or audit later as you review features and costs.

How many clicks am I getting on the special eInfo notice that I posted this month?

Is the option to download transaction details being used often enough to justify my costs for the feature?

 


Web: asteriskintelligence.com
Email: ai@cuanswers.com
Phone: 800-327-3478 x870

 

 

 

Updated
October 28, 2021

There’s Still Time to Register for the AB_24.06 Analytics Booth Post-Release Training!

There’s Still Time to Register for the AB_24.06 Analytics Booth Post-Release Training!

As a reminder, the AB_24.06 Analytics Booth Release was deployed for Analytics Booth subscribers on Sunday, June 16th! This release includes exciting updates such as: New Trends Data Points Brand-New Ratios Feature Enhanced Alerts Capabilities And more! Want to dive into the full list of features included in the AB_24.06 Analytics Booth Release and learn more… Read more »

Jun 19, 2024

Reminder: The AB_24.06 Analytics Booth Release Arrives June 16th

Reminder: The AB_24.06 Analytics Booth Release Arrives June 16th

The Asterisk Intelligence Team is excited to present the AB_24.06 Analytics Booth Release, arriving to Analytics Booth subscribers on Sunday, June 16th!  This release features: New Trends Data Points Brand-New Ratios Feature Enhanced Alerts Capabilities And more! View the Release Summary Learn More About the Analytics Booth Release Join the Asterisk Intelligence Team for a… Read more »

Jun 12, 2024

New Configuration Now Available – Waiving NSF/ANR Fees for ACH ‘Retry’ Items

New Configuration Now Available – Waiving NSF/ANR Fees for ACH ‘Retry’ Items

As of Monday, June 10th, we have deployed a new configuration which allows your credit union to waive NSF/ANR Fees for ACH ‘retry’ items. This includes a configuration flag that your credit union can set, should your credit union wish to waive these fees. For more information on this configuration, click here to view our… Read more »

Jun 11, 2024

Take Advantage of a FREE Query: Reverse Look-Ups for Unique Member ID

Take Advantage of a FREE Query: Reverse Look-Ups for Unique Member ID

On May 21st, a project was implemented for a new cross-reference table which generates a Unique Membership Identifier (UMI) and stores this value in a database file. The cross-reference ID is generated based on account number and allows for ease of use for special reporting (query), as well as custom programs/third parties. For more details… Read more »

Jun 6, 2024

The AB_24.06 Analytics Booth Release Arrives June 16th

The AB_24.06 Analytics Booth Release Arrives June 16th

The Asterisk Intelligence Team is excited to present the AB_24.06 Analytics Booth Release, arriving to Analytics Booth subscribers on Sunday, June 16th!  This release features: New Trends Data Points Brand-New Ratios Feature Enhanced Alerts Capabilities And more! View the Release Summary Learn More About the Analytics Booth Release Join the Asterisk Intelligence Team for a… Read more »

May 28, 2024

Asterisk Intelligence Presents: Custom Queries and Training Opportunities

Asterisk Intelligence Presents: Custom Queries and Training Opportunities

Did you know?  The Asterisk Intelligence team can help build a query for custom reports or data mining insights for your credit union!  These query results will be provided as a database file in your QUERYxx CU*BASE library.  Training is also available upon request, so that you can run the query on your own in… Read more »

Apr 4, 2024

Increase Membership Growth with Referral Program Incentives!

Increase Membership Growth with Referral Program Incentives!

Are you looking to boost your membership growth?  An incentivized referral program is a great way to foster word-of-mouth growth using your most valuable resource: your members! Asterisk Intelligence can help you take full advantage of CU*BASE Report Builder, Direct Posting, and Unique Data Management tools, to simplify and streamline your process.  From tracking incoming… Read more »

Mar 18, 2024

Join a Conversation on Data – March 7!

Join a Conversation on Data – March 7!

Join a Conversation on Data with your credit union peers, hosted by CU*Answers’ Asterisk Intelligence.  Meetings are held via Zoom in the style of open forum discussion or presentation.  Please come prepared with a question or suggestion for the group on the topic of Sharing with Your Peers – Your Recent Data Projects or Approaches. … Read more »

Mar 6, 2024

Join a Conversation on Data – March 7!

Join a Conversation on Data – March 7!

Join a Conversation on Data with your credit union peers, hosted by CU*Answers’ Asterisk Intelligence.  Meetings are held via Zoom in the style of open forum discussion or presentation.  Please come prepared with a question or suggestion for the group on the topic of Sharing with Your Peers – Your Recent Data Projects or Approaches. … Read more »

Feb 28, 2024

Join a Conversation on Data – March 7!

Join a Conversation on Data – March 7!

Join a Conversation on Data with your credit union peers, hosted by CU*Answers’ Asterisk Intelligence.  Meetings are held via Zoom in the style of open forum discussion or presentation.  Please come prepared with a question or suggestion for the group on the topic of Sharing with Your Peers – Your Recent Data Projects or Approaches. … Read more »

Feb 20, 2024