Unique Data Management

Design your own database by customizing data to your unique needs

Member Relationships | Lending Optics | New Member Analytics

Customized fields via Unique Data Management (UDM) were developed by Asterisk Intelligence to support flexible data analytics and database strategies.

The Concept of Customizing Data

Consider the power of tracking customized information about a member’s life events and relationship with you…

Discussions about data analysis strategies within credit unions usually revolve around the possibilities of the insights from observing and examining data about your members and their interactions with your credit union. But eventually the conversations tend to circle back around to more questions that could only be answered with details about what your member is doing outside the credit union.

For the first time in CU*BASE, Unique Data Management – Custom Fields allows database managers, marketers, lenders, and front-line staff to branch out from the traditional name-rank-and-serial-number details in CU*BASE membership files to log social, relationship, and lifestyle data to use in member service and analytics.

Use these custom membership fields and the custom account fields to “fill in the gaps” in member accounts and to give your credit union data analysts and thinkers a new opportunity to design the core processing database of the future. You have the controls and can create these customized fields in-house!

Unlimited opportunity

Create and maintain unlimited custom membership information fields that are unique to your credit union.

You define the field name as well as the rules that control what data can be entered: dollar amounts, quantity, percentage, text, yes/no checkbox, date, or a defined list (the selections of which you will also define).

Here’s How Credit Unions Use it:

What have you always wished you knew about your membership? There’s no limit to the imagination with Custom Fields!

  • Which college is your student member attending? What year will/did they graduate?
  • Who attended your last Annual Meeting?
  • Is there a specific savings goal (target balance) in mind for this account
  • What are the key details (rate, balance, and institution) of the outside loan you just captured?
  • Can you split the membership into dog lovers, cat lovers, or neither?
  • How many kids does your member have? Grandkids?
  • Is your member a veteran? What branch of the military? Served when?

Getting Started in 3 Easy Steps

  1. Tool Access – You will need to request access to the following tools from your credit union Security Officer:
    1. 1060 – Configure Custom Fields – Membership
    2. 1065 – Configure Custom Fields – Account

    Don’t forget all credit unions have access to the Bedrock training environment – a great option for exploring if you want to try out the feature before creating your own plan for it.

  2. Plan and Document! – Formalize your strategy and any rules for using custom fields on either the membership- or account-level. Your custom data fields will see the greatest success if forethought and planning have gone into ensuring the following:
    1. Quality – Consistent formatting and purpose is identified for each field
    2. Management– Who will configure and maintain these fields? Who will train internal staff on location, use, and rules? How often will data fields be reviewed for purge or updates?
  3. Testing & Training – A period of testing should be considered before introducing front-line staff to any requirements for using your new Custom Fields. Once ready, an introduction to the fields is needed for any staff who will be required to use them, including the location of Custom Fields on a membership and the workflow to update or add an answer.

Contact Asterisk Intelligence for information about beginning to use Custom Fields at your credit union, or for assistance with recommendations and training.

Notes on Workflow

Entering the Data

Employees can enter in their answers for the custom fields via either Membership/Account Update options or in the New Member opening processes. Note that the Account opening process does not include an option for entering custom fields. However, opening and updating sub-accounts can occur within the same tool and it is very simple to switch over to the update section once a sub-account is created.

Viewing the Data

Any employee can view custom field entries via the main Inquiry and Phone Operator screens for any membership and account.

Updated
December 19, 2017

Asterisk Intelligence completes multiple post-conversion trainings on dashboard tools of CU*BASE®

Asterisk Intelligence, a data analytics team at CU*Answers, recently completed a successful round of tool and strategy training sessions with four recently converted credit unions to the CU*Answers core processing system, CU*BASE. The standard post-conversion training sessions focus on educating credit union staff on the robust dashboard toolset of CU*BASE. The sessions typically take place […]

Mar 18, 2019

Don’t Miss This Week’s Dashboard Dive: Portfolio Analysis – EFT Usage

Don’t Miss This Week’s Dashboard Dive: Portfolio Analysis – EFT Usage

Join the Asterisk Intelligence Team for a Dashboard Dive! Join the Asterisk Intelligence team as they review the Portfolio Analysis – EFT Usage dashboard.  Learn how to use this dashboard for insights into your card portfolios by BIN.  Easily review your portfolio by card type, status, or recent transaction activity.  Trend card activity over time… Read more »

Mar 12, 2019

Jump into a Dashboard Dive: Portfolio Analysis – EFT Usage

Jump into a Dashboard Dive: Portfolio Analysis – EFT Usage

Join the Asterisk Intelligence Team for a Dashboard Dive! Join the Asterisk Intelligence team as they review the Portfolio Analysis – EFT Usage dashboard.  Learn how to use this dashboard for insights into your card portfolios by BIN.  Easily review your portfolio by card type, status, or recent transaction activity.  Trend card activity over time… Read more »

Mar 7, 2019

Don’t Miss This Week’s Dashboard Dive: Loan Productivity Analysis

Don’t Miss This Week’s Dashboard Dive: Loan Productivity Analysis

Join the Asterisk Intelligence Team for a Dashboard Dive! Join the Asterisk Intelligence team as they review CU*BASE tool #1670, the Loan Productivity Analysis Dashboard.  Have you been looking for a way to better track your loan originations; loans opened by employee, by branch, or loan type?  Learn how this dashboard can be used for… Read more »

Mar 5, 2019

Jump into a Dashboard Dive: Loan Productivity Analysis

Jump into a Dashboard Dive: Loan Productivity Analysis

Join the Asterisk Intelligence Team for a Dashboard Dive! Join the Asterisk Intelligence team as they review CU*BASE tool #1670, the Loan Productivity Analysis Dashboard.  Have you been looking for a way to better track your loan originations; loans opened by employee, by branch, or loan type?  Learn how this dashboard can be used for… Read more »

Mar 1, 2019

Don’t Forget, the AB_19.02 Analytics Booth Release Arrives Monday!

Don’t Forget, the AB_19.02 Analytics Booth Release Arrives Monday!

Coming to Analytics Booth Subscribers Monday, February 25 The Asterisk Intelligence Team is excited to present the first of many web-view dashboards, Power Lines, brand new accrual dashboards, and integration from CU*BASE to Analytics Booth. Check it out! View the Release Summary   Learn More About the Analytics Booth Release Join the Asterisk Intelligence Team for… Read more »

Feb 22, 2019

Make Your Data Clear and Compelling with Visual Analytics Tools!

Make Your Data Clear and Compelling with Visual Analytics Tools!

Calling all data analysts!  Looking for the best way to locate visual analytics tools within CU*BASE?  Hoping to share valuable data with a larger audience?  Want a deeper exploration of different visualization options including graph types and color coding?  Visual Analytics Tools (VAT) allows you to present data in a way that is both clear… Read more »

Feb 22, 2019

There’s Still Time to Join Us for Asterisk Intelligence Week!

There’s Still Time to Join Us for Asterisk Intelligence Week!

There’s still time to join our Asterisk Intelligence Week webinars!  If you were not able to participate in our on-site events earlier this week, take a look at the courses coming up on Thursday.  We will discuss Analytics Booth, Data Warehouse and Data Management solutions, and will explore the value these can bring to you… Read more »

Feb 20, 2019

Design Your Own Database Solutions with Unique Data Management!

Design Your Own Database Solutions with Unique Data Management!

Unique Data Management (UDM) custom fields is a design-your-own-database solution for customized data points!  Use UDM fields to expand the collection of information you and your staff know about a member and the products they use.  Want to learn best practices for configuring custom fields in CU*BASE, or looking for tips on generating and custom field… Read more »

Feb 19, 2019