Unique Data Management

Design your own database by customizing data to your unique needs

Member Relationships | Lending Optics | New Member Analytics

Customized fields via Unique Data Management (UDM) were developed by Asterisk Intelligence to support flexible data analytics and database strategies.

The Concept of Customizing Data

Consider the power of tracking customized information about a member’s life events and relationship with you…

Discussions about data analysis strategies within credit unions usually revolve around the possibilities of the insights from observing and examining data about your members and their interactions with your credit union. But eventually the conversations tend to circle back around to more questions that could only be answered with details about what your member is doing outside the credit union.

For the first time in CU*BASE, Unique Data Management – Custom Fields allows database managers, marketers, lenders, and front-line staff to branch out from the traditional name-rank-and-serial-number details in CU*BASE membership files to log social, relationship, and lifestyle data to use in member service and analytics.

Use these custom membership fields and the custom account fields to “fill in the gaps” in member accounts and to give your credit union data analysts and thinkers a new opportunity to design the core processing database of the future. You have the controls and can create these customized fields in-house!

Unlimited opportunity

Create and maintain unlimited custom membership information fields that are unique to your credit union.

You define the field name as well as the rules that control what data can be entered: dollar amounts, quantity, percentage, text, yes/no checkbox, date, or a defined list (the selections of which you will also define).

Here’s How Credit Unions Use it:

What have you always wished you knew about your membership? There’s no limit to the imagination with Custom Fields!

  • Which college is your student member attending? What year will/did they graduate?
  • Who attended your last Annual Meeting?
  • Is there a specific savings goal (target balance) in mind for this account
  • What are the key details (rate, balance, and institution) of the outside loan you just captured?
  • Can you split the membership into dog lovers, cat lovers, or neither?
  • How many kids does your member have? Grandkids?
  • Is your member a veteran? What branch of the military? Served when?

Getting Started in 3 Easy Steps

  1. Tool Access – You will need to request access to the following tools from your credit union Security Officer:
    1. 1060 – Configure Custom Fields – Membership
    2. 1065 – Configure Custom Fields – Account

    Don’t forget all credit unions have access to the Bedrock training environment – a great option for exploring if you want to try out the feature before creating your own plan for it.

  2. Plan and Document! – Formalize your strategy and any rules for using custom fields on either the membership- or account-level. Your custom data fields will see the greatest success if forethought and planning have gone into ensuring the following:
    1. Quality – Consistent formatting and purpose is identified for each field
    2. Management– Who will configure and maintain these fields? Who will train internal staff on location, use, and rules? How often will data fields be reviewed for purge or updates?
  3. Testing & Training – A period of testing should be considered before introducing front-line staff to any requirements for using your new Custom Fields. Once ready, an introduction to the fields is needed for any staff who will be required to use them, including the location of Custom Fields on a membership and the workflow to update or add an answer.

Contact Asterisk Intelligence for information about beginning to use Custom Fields at your credit union, or for assistance with recommendations and training.

Notes on Workflow

Entering the Data

Employees can enter in their answers for the custom fields via either Membership/Account Update options or in the New Member opening processes. Note that the Account opening process does not include an option for entering custom fields. However, opening and updating sub-accounts can occur within the same tool and it is very simple to switch over to the update section once a sub-account is created.

Viewing the Data

Any employee can view custom field entries via the main Inquiry and Phone Operator screens for any membership and account.

Updated
December 19, 2017

The Data Trendsetter: a new blog from Asterisk Intelligence

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Dec 10, 2018

A Black Friday Special from Asterisk Intelligence: Free Data Floods Through the End of the Year!

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Sign up for our self-directed data floods, which are free through December 31st, 2018! The Asterisk Intelligence team continues its promotion of offering free self-directed data floods until 12/31/2018.  After that, credit unions can process floods on their own, or work with the Asterisk Intelligence team to complete their floods for them for a $500… Read more »

Nov 23, 2018

Learn About the New Upload/Download Tool in CU*BASE!

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Join the Asterisk Intelligence team as they demo and discuss the new and improved tool used for downloading or uploading data between CU*BASE and your PC or shared drive.  Introduced with the 18.11 Release of CU*BASE, this all-in-one tool contains both upload and download functions, as well as several upgrades to settings and file compatibility…. Read more »

Nov 16, 2018

Learn About the New Upload/Download Tool in CU*BASE!

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Join the Asterisk Intelligence team as they demo and discuss the new and improved tool used for downloading or uploading data between CU*BASE and your PC or shared drive.  Introduced with the 18.11 Release of CU*BASE, this all-in-one tool contains both upload and download functions, as well as several upgrades to settings and file compatibility…. Read more »

Nov 14, 2018

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Online credit unions and Site-Four partners, mark your calendars for November 11, when you will receive CU*BASE GOLD Version 18.11 (Self-Processing credit unions, stay tuned for further information!) Release Documents 18.11 Release Summary 18.11 Tool Changes Reminder: LegaSuite and Client Access As we’ve been announcing, it is imperative that you complete the LegaSuite and Client… Read more »

Nov 5, 2018

Our Recent Data Flood Updated Over 1,500 Records!

Our Recent Data Flood Updated Over 1,500 Records!

Asterisk Intelligence’s new Data Flood service allows credit unions to perform mass updates faster and cheaper than ever before.  We recently completed our first free Credit Union Data Flood, and updated more than 1,500 membership records! Our self-directed data floods will remain free through December 31st, 2018.  Then, on January 1st, 2019, Asterisk Intelligence will… Read more »

Oct 26, 2018

Asterisk Intelligence is Pleased to Announce our 2018 Contest Winners!

Asterisk Intelligence is Pleased to Announce our 2018 Contest Winners!

The 2018 Asterisk Intelligence Contests, which ran from April through October of 2018, have now come to a close, and CU*Answers is pleased to announce our winners! Analytics Every Day Data on Repeat The credit union with the most page loads (by count) by all users within the contest period, and winner of $250 is:… Read more »

Oct 19, 2018