Card Activity

Collect and Analyze NEW Data

Activate collection of a premium data set for plastics specialists and data analysts – Card Activity Optics!

Brought to you by the CU*Answers SettleMINT and Asterisk Intelligence teams, Card Activity Optics offers access to otherwise unseen details of card traffic that interacts with the CU*BASE system, including activity records which did not result in a posted transaction.

This data is for:

  1. Plastics Specialists
  2. Data Analysts
  3. Marketing Directors

Card Activity Optics will help you analyze and act on insights from the traffic patterns for your ATM, debit, and credit card activity. It is part of a suite of Optics data sets designed to collect data in support of Non-Transactional Data Analysis.

Use this Optics data set to study Non-Transactional Data Analysis, Enhanced Transactional Details, and Merchant Categories.

Card Activity Optics Overview


NON-TRANSACTIONAL DATA ANALYSIS

Non-Transactional Data Analysis =

Working with supplemental or indirectly
available data that provides context, color,
or explanation to the standard “necessary”
data we record from execution of normal
transactions and maintenance in the system.

Analyze data from card activity which did not generate a transaction record, and new information about the path of a transaction to either denial or authorization.

Are my card limits working as designed?
How many denied transactions are occurring each day?

ENHANCED TRANSACTIONAL DETAILS

Review transactional context such as “card not present” indicators and ATM fee amounts, and answer questions

Are members using their cards online more than at physical locations? By how much?
How many out-of-network ATM fees are my members paying?

MERCHANT CATEGORIES – BUSINESS PURPOSES

Analyze transactional activity based on groups of business purposes such as gas purchases, grocery purchases,
entertainment, and more.

Which of my members are using their debit card for food and entertainment purchases?
Are members’ buying habits changing for things like travel or entertainment?

View the Kitchen Page for more information on Card Activity Optics.


Web: asteriskintelligence.com
Email: ai@cuanswers.com
Phone: 800-327-3478 x870

card activity optics
Updated
October 28, 2021

Reminder: The AB_22.12 Analytics Booth Release Arrives December 11th

Reminder: The AB_22.12 Analytics Booth Release Arrives December 11th

The Asterisk Intelligence Team is excited to present the AB_22.12 Analytics Booth Release, arriving to Analytics Booth subscribers on Sunday, December 11!  This release features: Improved reporting capabilities A modernized look and feel for all 12 Analytics Booth Dashboards The introduction of a new charting tool designed to strengthen your credit union’s reporting needs View… Read more »

Dec 2, 2022

The AB_22.12 Analytics Booth Release Arrives December 11th

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The Asterisk Intelligence Team is excited to present the AB_22.12 Analytics Booth Release, arriving to Analytics Booth subscribers on Sunday, December 11!  This release features: Improved reporting capabilities A modernized look and feel for all 12 Analytics Booth Dashboards The introduction of a new charting tool designed to strengthen your credit union’s reporting needs View… Read more »

Nov 28, 2022

Asterisk Intelligence Presents: Custom Queries and Training Opportunities

Asterisk Intelligence Presents: Custom Queries and Training Opportunities

Did you know?  The Asterisk Intelligence team can help build a query for custom reports or data mining insights for your credit union!  These query results will be provided as a database file in your QUERYxx CU*BASE library.  Training is also available upon request, so that you can run the query on your own in… Read more »

Nov 25, 2022

Don’t Forget to Register for Asterisk Intelligence Week

Don’t Forget to Register for Asterisk Intelligence Week

Join the Asterisk Intelligence team for several educational events in December!  Between Monday, December 5th and Wednesday, December 7th, we will be hosting on-site training.  Then, on Thursday, December 8th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some courses… Read more »

Nov 16, 2022

Register for Asterisk Intelligence Week at CU*Answers

Register for Asterisk Intelligence Week at CU*Answers

Join the Asterisk Intelligence team for several educational events in December!  Between Monday, December 5th and Wednesday, December 7th, we will be hosting on-site training.  Then, on Thursday, December 8th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some courses… Read more »

Nov 14, 2022

Register for Asterisk Intelligence Week at CU*Answers

Register for Asterisk Intelligence Week at CU*Answers

Join the Asterisk Intelligence team for several educational events in December!  Between Monday, December 5th and Wednesday, December 7th, we will be hosting on-site training.  Then, on Thursday, December 8th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some courses… Read more »

Nov 10, 2022

Register for Asterisk Intelligence Week at CU*Answers

Register for Asterisk Intelligence Week at CU*Answers

Join the Asterisk Intelligence team for several educational events in December!  Between Monday, December 5th and Wednesday, December 7th, we will be hosting on-site training.  Then, on Thursday, December 8th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some courses… Read more »

Nov 7, 2022

Register for Asterisk Intelligence Week at CU*Answers

Register for Asterisk Intelligence Week at CU*Answers

Join the Asterisk Intelligence team for several educational events in December!  Between Monday, December 5th and Wednesday, December 7th, we will be hosting on-site training.  Then, on Thursday, December 8th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some courses… Read more »

Nov 4, 2022

Register for Asterisk Intelligence Week at CU*Answers

Register for Asterisk Intelligence Week at CU*Answers

Join the Asterisk Intelligence team for several educational events in December!  Between Monday, December 5th and Wednesday, December 7th, we will be hosting on-site training.  Then, on Thursday, December 8th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some courses… Read more »

Nov 1, 2022

Register for Asterisk Intelligence Week at CU*Answers

Register for Asterisk Intelligence Week at CU*Answers

Join the Asterisk Intelligence team for several educational events in December!  Between Monday, December 5th and Wednesday, December 7th, we will be hosting on-site training.  Then, on Thursday, December 8th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some courses… Read more »

Oct 27, 2022