Unique Data Management

Design your own database by customizing data to your unique needs

Member Relationships | Lending Optics | New Member Analytics

Customized fields via Unique Data Management (UDM) were developed by Asterisk Intelligence to support flexible data analytics and database strategies.

The Concept of Customizing Data

Consider the power of tracking customized information about a member’s life events and relationship with you…

Discussions about data analysis strategies within credit unions usually revolve around the possibilities of the insights from observing and examining data about your members and their interactions with your credit union. But eventually the conversations tend to circle back around to more questions that could only be answered with details about what your member is doing outside the credit union.

For the first time in CU*BASE, Unique Data Management – Custom Fields allows database managers, marketers, lenders, and front-line staff to branch out from the traditional name-rank-and-serial-number details in CU*BASE membership files to log social, relationship, and lifestyle data to use in member service and analytics.

Use these custom membership fields and the custom account fields to “fill in the gaps” in member accounts and to give your credit union data analysts and thinkers a new opportunity to design the core processing database of the future. You have the controls and can create these customized fields in-house!

Unlimited opportunity

Create and maintain unlimited custom membership information fields that are unique to your credit union.

You define the field name as well as the rules that control what data can be entered: dollar amounts, quantity, percentage, text, yes/no checkbox, date, or a defined list (the selections of which you will also define).

Here’s How Credit Unions Use it:

What have you always wished you knew about your membership? There’s no limit to the imagination with Custom Fields!

  • Which college is your student member attending? What year will/did they graduate?
  • Who attended your last Annual Meeting?
  • Is there a specific savings goal (target balance) in mind for this account
  • What are the key details (rate, balance, and institution) of the outside loan you just captured?
  • Can you split the membership into dog lovers, cat lovers, or neither?
  • How many kids does your member have? Grandkids?
  • Is your member a veteran? What branch of the military? Served when?

Getting Started in 3 Easy Steps

  1. Tool Access – You will need to request access to the following tools from your credit union Security Officer:
    1. 1060 – Configure Custom Fields – Membership
    2. 1065 – Configure Custom Fields – Account

    Don’t forget all credit unions have access to the Bedrock training environment – a great option for exploring if you want to try out the feature before creating your own plan for it.

  2. Plan and Document! – Formalize your strategy and any rules for using custom fields on either the membership- or account-level. Your custom data fields will see the greatest success if forethought and planning have gone into ensuring the following:
    1. Quality – Consistent formatting and purpose is identified for each field
    2. Management– Who will configure and maintain these fields? Who will train internal staff on location, use, and rules? How often will data fields be reviewed for purge or updates?
  3. Testing & Training – A period of testing should be considered before introducing front-line staff to any requirements for using your new Custom Fields. Once ready, an introduction to the fields is needed for any staff who will be required to use them, including the location of Custom Fields on a membership and the workflow to update or add an answer.

Contact Asterisk Intelligence for information about beginning to use Custom Fields at your credit union, or for assistance with recommendations and training.

Notes on Workflow

Entering the Data

Employees can enter in their answers for the custom fields via either Membership/Account Update options or in the New Member opening processes. Note that the Account opening process does not include an option for entering custom fields. However, opening and updating sub-accounts can occur within the same tool and it is very simple to switch over to the update section once a sub-account is created.

Viewing the Data

Any employee can view custom field entries via the main Inquiry and Phone Operator screens for any membership and account.

Updated
December 19, 2017

Don’t Miss This Week’s Proving Data Strategies: Analyzing Loan Applications

Don’t Miss This Week’s Proving Data Strategies: Analyzing Loan Applications

How many applications does it take to book a loan?  What is the credit quality of recent applications?  How has COVID-19 affected the number or amount of applications I am receiving?  Who is the most productive underwriter?  The least?  Which branch is booking the most loans?  The least?  What age groups are applying for the… Read more »

May 18, 2020

Proving Data Strategies: Analyzing Loan Applications

Proving Data Strategies: Analyzing Loan Applications

How many applications does it take to book a loan?  What is the credit quality of recent applications?  How has COVID-19 affected the number or amount of applications I am receiving?  Who is the most productive underwriter?  The least?  Which branch is booking the most loans?  The least?  What age groups are applying for the… Read more »

May 13, 2020

Quick Tip for Report Writers: Members Who Don’t Use Online Banking

Quick Tip for Report Writers: Members Who Don’t Use Online Banking

Greetings from the Asterisk Intelligence Team!  Today’s tips are for our fellow query users who are tasked with projects to pull lists of members who are not online banking users.  Annalyn from the Asterisk Intelligence Team has a new blog post sharing thoughts and tips that will help you get this done. Read More on… Read more »

May 7, 2020

Don’t Miss This Week’s Proving Data Strategies: Analyzing Loan Payoffs, Average Term, and Yield

Don’t Miss This Week’s Proving Data Strategies: Analyzing Loan Payoffs, Average Term, and Yield

How many of your loans paid off last month?  How many of those loans were at full term, versus early payoffs?  Tracking loan payoffs, terms, and yields can provide a wealth of information and insights into the health of your loan portfolio as well as enhancing budgeting and corporate planning initiatives.  Follow along with our… Read more »

May 4, 2020

Proving Data Strategies: Analyzing Loan Payoffs, Average Term, and Yield

Proving Data Strategies: Analyzing Loan Payoffs, Average Term, and Yield

How many of your loans paid off last month?  How many of those loans were at full term, versus early payoffs?  Tracking loan payoffs, terms, and yields can provide a wealth of information and insights into the health of your loan portfolio as well as enhancing budgeting and corporate planning initiatives.  Follow along with our… Read more »

Apr 30, 2020

Check Out the New and Improved Asterisk Intelligence Store!

Check Out the New and Improved Asterisk Intelligence Store!

Visit the NEW Asterisk Intelligence store to take advantage of various data solutions for your credit union.  The Analytics Booth application tracks and trends hundreds of operational data points every day, providing insights and operational trending.  Our Data Warehousing services allow you to expand data retention, integrate non-CU*BASE data, and support additional data strategies.  PLUS… Read more »

Apr 30, 2020

A Quick Tip for Data Analysts: Analyzing Mobile Deposits

A Quick Tip for Data Analysts: Analyzing Mobile Deposits

Greetings from the Asterisk Intelligence Team!  Today’s tips are for our fellow analysts who need to work with data on mobile deposits (RDC) – use the information below to start or enhance your efforts to analyze the RDC service’s recent activity. Tips for Analyzing Mobile Deposits: Large Deposits – Monitor for repetitive checks at or… Read more »

May 7, 2020

Don’t Miss This Week’s Proving Data Strategies: Indirect Dealer Loan Analytics

Don’t Miss This Week’s Proving Data Strategies: Indirect Dealer Loan Analytics

Join the Asterisk Intelligence team for the first installment of Proving Data Strategies, focusing on Indirect Dealer Loan Analytics. Have you been looking for ways to analyze your indirect loan portfolio and dealer relationships?  Which dealers are sending you the most applications?  Which have the highest booked loan to total applications ratio?  Curious about average… Read more »

Apr 27, 2020

Proving Data Strategies: Indirect Dealer Loan Analytics

Proving Data Strategies: Indirect Dealer Loan Analytics

Join the Asterisk Intelligence team for the first installment of Proving Data Strategies, focusing on Indirect Dealer Loan Analytics. Have you been looking for ways to analyze your indirect loan portfolio and dealer relationships?  Which dealers are sending you the most applications?  Which have the highest booked loan to total applications ratio?  Curious about average… Read more »

Apr 23, 2020