10.00 Data Mining: "Know Your Member" Analysis Tools

Every good marketing campaign begins with an idea and a target audience. With CU*BASE Know Your Member Relationship Management Tools data mining is both easy and strategically beneficial. This class is geared to demonstrating how to link products to member needs by using CU*BASE marketing and member analysis tools, then applying direct delivery channel functions to analyze, track, and present member trends. The software goes beyond just presentation and is designed to promote credit union member service without adding another layer of work for employees. Instead of analyzing trends using separate spreadsheet programs, these features will create new monthly files for trend analysis. The first group of these new tools ties transaction analysis, Tiered Service analysis, and household data together in a way that creates a better understanding of how members are interacting with the credit union, and how that may affect key variable cost and revenue opportunities.