Asterisk Intelligence

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Have questions? Contact the Asterisk Intelligence Team!
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Phone: 1-800-327-3478 x870

Work smarter, not harder. The Asterisk Intelligence team brings you a team of analysts who work to interpret your data for insights and opportunity. Tools like Analytics Booth, Report Builder (Query), Dashboards, and Unique Data Management (UDM) give the power to see and control your database. Then we work with you to maximize the benefit of these solutions in the context of our five pillars of data analytics – Finance, Operations, Fraud, Audience, & Marketing.

Unique Data ManagementGood data management means better analytics and is critical to support any business intelligence effort. The Asterisk Intelligence team emphasizes data warehousing strategies and solutions for database administrators at every credit union. Use Unique Data Management (UDM) to customize your member’s profile, increase the archiving of database files, sign on for extended availability of transaction histories, and reach out with opportunities for data exchanges with your 3rd party vendors.

Partner with Asterisk Intelligence to harness the power of your data with business intelligence and database management!


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Meet the Team

Keegan Daniel
VP Professional Services

Beginning his career at CU*Answers in 2007 as a Client Service Representative, Keegan’s quick and thorough understanding of the credit union environment soon saw him promoted to a managerial position within the department. By 2012, his critical business skills and ability to perform at a high level led him to the CU*Answers Management Services team, as the leader of the newly minted Earnings Edge brand. Since its inception, Keegan has led the Earnings Edge team to drive growth and efficiencies for credit union customers and owners. Keegan is known for his all-around expertise, experience, and level of organization that helps credit unions reach their goals of becoming high-performing cooperatives.

Most recently, Keegan has been tasked with managing the Asterisk Intelligence Team. The Asterisk Intelligence team works with credit unions to establish business intelligence teams, develop business intelligence strategies and develop external data warehouse strategies.

Thomas Hull
Business Intelligence Analyst

After joining the CU*Answers family in 2011 as a Staff Accountant, Thomas’ passion for data and analytics became immediately apparent, and he quickly grew to become the corporate resource for data trending and forecasting, financial analysis, and data visualization.

In 2017, Thomas joined the Asterisk Intelligence team as a Business Intelligence Analyst, playing a vital role in new service development. Through his extensive background in finance and corporate accounting, he provides a unique perspective on the value that data strategies can bring to an organization; everything from budgeting and corporate planning, supporting RFP’s, to board reporting.

“I look forward to contributing my knowledge and expertise to the Asterisk Intelligence team by generating knowledge and insight for credit unions, identifying opportunities, and ultimately manufacturing value!”

Annalyn Hawkes
Business Intelligence Analyst

Known for her versatility and value within the network, Annalyn began her career with Xtend in 2012 as a Contact Center Representative. Equipped with a sharp attention to detail, Annalyn quickly advanced to the project-based role of Business Support Representative. Her adept project managing skill set led to a management position in 2015, as she assumed the role of Assistant Manager of the Business Support Team.

Annalyn most recently joined the CU*Answers Asterisk Intelligence team in 2017 as a Business Intelligence Analyst, where she shares her experience and passion for data mining, analytics, and business development. Her expansive background at Xtend allowed her to develop invaluable proficiency at using data to find opportunity, strategize action, and track results for impact and trend analysis, making her an asset to both the Asterisk Intelligence team, and our credit union partners.

“I am excited to be joining the Asterisk Intelligence team as organizations are putting so much attention on data! There is so much value in connecting data points to tell a story, and I believe our data analytics and data warehouse solutions will bring that value to credit unions of all sizes.”


Josh Peacock
Assistant Manager Analytics, Business Development

Originally from Southwest Michigan, Josh spent 15 years working in both North and South Carolina before returning to Michigan in the late 1990s to begin his career at CU*Answers. Though he initially served as an independent consultant, Josh accepted a full-time role with the company in 2010. His responsibilities today are twofold: first, he leads a team focused on new product development. Initially, these new products resided only within the company’s core software platform, however, Josh has since expanded his efforts to deliver web-based analytical products to help better serve the CU*Answers client base, and second, he’s engaging in business development activities to expand revenue streams beyond the CU*Answers network.

Though Josh has helped drive innovation in many ways during his two-decade tenure with the firm, one of his most notable achievements came in 2005 as the technical project leader for CU*Answers credit card platform. A true win-win, this platform has since become a major revenue stream for both CU*Answers and its network of credit unions. Today, the platform supports over 100 credit unions that generate over 25 million credit card transactions annually.

Outside of work, Josh has recently developed a strong passion for PICKLEBALL – a sport that is quickly gaining popularity in North America. Josh is also a former Michigan State Racquetball Champion.

June 11, 2019

Join Us for Today’s Dashboard Dive: Link/View Dealer Member Loans

Join Us for Today’s Dashboard Dive: Link/View Dealer Member Loans

Join the Asterisk Intelligence Team for a Dashboard Dive! Join the Asterisk Intelligence team as they review the NEW CU*BASE Link/View Dealer Member Loans Dashboard.  No longer do you need to run a report to see all of your indirect loans in one place!  Learn how this dashboard can be used to increase visibility into… Read more »

Sep 6, 2018

CU*Answers adds new opportunity to analyze channels members use to access online banking and mobile app

A recent software release from CU*Answers for It’s Me 247 Online Banking has brought new visibility to the ways credit union members engage with their online banking account. The Asterisk Intelligence team at CU*Answers is especially excited to share the analytical value of the data now being collected. Analysts and report writers at credit unions […]

Aug 30, 2018

Check Out New Data Enhancements from the 18.08 Online Banking Release

Check Out New Data Enhancements from the 18.08 Online Banking Release

Asterisk Intelligence is excited to point out the analytical value of a recent enhancement to the member login history page in It’s Me 247.  The 18.08 It’s Me 247 Release brought the ability for members to see more information in their Login History page – login source, whether desktop or mobile and what type of… Read more »

Aug 29, 2018

Jump into a Dashboard Dive: Why Your Members Call

Jump into a Dashboard Dive: Why Your Members Call

Join the Asterisk Intelligence Team for a Dashboard Dive! Join the Asterisk Intelligence team as they review the NEW CU*BASE Why Your Members Call Dashboard.  Learn how this dashboard can be used to analyze your call center activity and provide greater visibility into your call center Wrap-up Codes.  Quickly review call volume per day, employee… Read more »

Aug 27, 2018

Asterisk Intelligence team extends weekly Dashboard Dives into October

CU*Answers, the 100% credit union-owned, data processing CUSO, recently extended their weekly Dashboard Dive webinar series into October. The 2018 Dashboard Dive series, facilitated by the Asterisk Intelligence team, began in February and was originally scheduled to run weekly through August. However, due to increased demand and the introduction of five new dashboards in the […]

Aug 22, 2018

Asterisk Intelligence completes online training on CU*BASE® data mining tools

A free, three-part educational series of classes was offered via online webinar August 13th by CU*Answers, a 100% credit union-owned cooperative CUSO. The courses train credit unions on the Report Builder (Query) toolset within the CU*BASE core processing platform. Asterisk Intelligence, a team of data analysts at CU*Answers, led the trainings which received positive feedback […]

Aug 22, 2018

CU*Answers boot camp participants get early access to data warehouse from Asterisk Intelligence

Fourteen participants of CU*Answers’ What Makes Data Valuable Boot Camp program are currently benefiting from early access to yet another data management project in development at the CUSO. The Asterisk Intelligence team from CU*Answers is working on the creation of a native data warehouse solution in the CU*BASE® core and has opened the product for […]

Aug 22, 2018

Sixteen credit union professionals graduate at completion of CU*Answers’ 2018 What Makes Data Valuable Boot Camp

CU*Answers, the 100% credit union-owned, data processing CUSO, recently graduated sixteen participants from its 2018 What Makes Data Valuable Boot Camp. Over the past year, participants spent a total of eight days with CU*Answers executives and the Asterisk Intelligence team discussing data strategies within credit unions and guiding future data investments for the CUSO.  “Attending […]

Aug 21, 2018

Jump into a Dashboard Dive: Loans Paid Ahead Analysis Dashboard

Jump into a Dashboard Dive: Loans Paid Ahead Analysis Dashboard

Join the Asterisk Intelligence Team for a Dashboard Dive! Join the Asterisk Intelligence team as they review the NEW CU*BASE Loans Paid Ahead Dashboard.  Learn how to utilize this dashboard to identify loans which are being paid off ahead of schedule.  Analyze your portfolio by Loan Category, Purpose Code, or Security Code to see exactly… Read more »

Aug 20, 2018

Check Out the Current Leaderboards for the Analytics Booth Contests!

Check Out the Current Leaderboards for the Analytics Booth Contests!

Contests run through October 15, 2018, and the winner of each will earn a $250 prize!  All you need to do to participate is to use your Analytics Booth subscription (no special entry is required).  Monthly results will be posted to the CU*Answers website, so you can track your progress throughout the contest period for… Read more »

Aug 16, 2018