Online Banking Optics

Collect and Analyze NEW Data

Switch on a premium data set for data analysts and marketing directors to study – Online Banking Optics!

Brought to you by the CU*Answers Asterisk Intelligence team, Online Banking Optics offers access to otherwise unavailable specifics of your member’s activity and usage of digital services within It’s Me 247 Online Banking.

This data is for:

  1. Data analysts
  2. Marketing Directors
  3. Digital Service Managers

Online Banking Optics automatically records the details of 45+ specific choices that a member makes in It’s Me 247 Online Banking, via either desktop or mobile devices (some mobile app actions are exceptions)

Prerequisite: *Data Warehouse is required*

Use Online Banking Optics to analyze member engagement and habits with your digital services, understand online service penetration, and study member’s non-transactional needs.

 


UNDERSTAND DIGITAL HABITS AND PREFERENCES

Analyze the choices and paths that members follow through when they are digitally banking. Answer questions like:

Where does my member go next after checking my loan rate board?

What type of actions are commonly done together in a single visit to online banking?

NON-TRANSACTIONAL DATA ANALYSIS 

Non-Transactional Data Analysis =

Working with supplemental or indirectly
available data that provides context, color,
or explanation to the standard “necessary”
data we record from execution of normal
transactions and maintenance in the system.

Analyze data from member’s navigational actions which serve as a window of objective data into the member’s needs and preferences when using online banking digital services.

Are members logging in most often to look up information? Or are they most often doing work to manage their account?

What features are members most often engaging with prior to opening a new account?

ONLINE SERVICE PENETRATION

Analyze engagement for the first time on digital self-service features that you turn on – Watch them after activation to pick up early engagement number, or audit later as you review features and costs.

How many clicks am I getting on the special eInfo notice that I posted this month?

Is the option to download transaction details being used often enough to justify my costs for the feature?

 


Web: asteriskintelligence.com
Email: ai@cuanswers.com
Phone: 800-327-3478 x870

 

 

 

Updated
October 23, 2020

Proving Data Strategies: Locating Lending Opportunities

Proving Data Strategies: Locating Lending Opportunities

Managing and responsibly growing our loan portfolios is one priority which most of us can relate on.  Looking internally at our existing membership for opportunities can often times yield the best ROI, driven by leveraging our existing relationship and established trust with the member, increased availability of historical financial performance of the member, and an… Read more »

Jul 23, 2020

Join the Asterisk Intelligence Team for a Release Review!

Join the Asterisk Intelligence Team for a Release Review!

Asterisk Intelligence Release Review: Data Strategies Join the CU*Answers Asterisk Intelligence Team as they review database changes implemented with the 20.07 CU*BASE release.  Hear our take on new dashboards released and learn about the value they can add to your organization. Review database changes, impacts to your Ad Hoc reporting, as well as must-see new… Read more »

Jul 20, 2020

CANCELLED: August Asterisk Intelligence Week

CANCELLED: August Asterisk Intelligence Week

After careful discussion between our team members, we have decided to cancel the Asterisk Intelligence Week courses for our August session.  These courses, which were originally scheduled for August 10 – 13, will not be rescheduled for a different date this quarter. However, if you are interested in attending a future Asterisk Intelligence Week event,… Read more »

Jul 17, 2020

Join the Asterisk Intelligence Team for a Release Review!

Join the Asterisk Intelligence Team for a Release Review!

Asterisk Intelligence Release Review: Data Strategies Join the CU*Answers Asterisk Intelligence Team as they review database changes implemented with the 20.07 CU*BASE release.  Hear our take on new dashboards released and learn about the value they can add to your organization. Review database changes, impacts to your Ad Hoc reporting, as well as must-see new… Read more »

Jul 15, 2020

Don’t Miss This Week’s Proving Data Strategies: Tracking Digital Channels

Don’t Miss This Week’s Proving Data Strategies: Tracking Digital Channels

Do you know how many members are using your mobile application, or what their preferred authentication method is?  Recent events have highlighted the importance of digital channels adding new value propositions to services such as eStatements, remote deposits, and mobile banking.  Tracking the adoption and utilization of these channels allows for the identification of new… Read more »

Jul 13, 2020

Proving Data Strategies: Tracking Digital Channels

Proving Data Strategies: Tracking Digital Channels

Do you know how many members are using your mobile application, or what their preferred authentication method is?  Recent events have highlighted the importance of digital channels adding new value propositions to services such as eStatements, remote deposits, and mobile banking.  Tracking the adoption and utilization of these channels allows for the identification of new… Read more »

Jul 9, 2020

Don’t Miss This Week’s Proving Data Strategies: Delinquency, Write-Offs, and Charge-Offs

Don’t Miss This Week’s Proving Data Strategies: Delinquency, Write-Offs, and Charge-Offs

How has loan delinquency trended over the last 30, 60, or 90 days?  Which loan category has observed the most write-offs in the last 3 years?  What is the difference between a written off loan and a charged off loan? Properly managing these loans and building early identification systems and procedures can help avoid losses… Read more »

Jun 29, 2020

Don’t Forget, the AB_20.06 Analytics Booth Release Arrives June 28!

Don’t Forget, the AB_20.06 Analytics Booth Release Arrives June 28!

The Asterisk Intelligence Team is excited to present the AB_20.06 Analytics Booth Release, arriving to Analytics Booth subscribers on Sunday, June 28!  This release features: The ability to refine the reporting frequencies for Everything Alerts Additional ways to run tests over your Alert data points Time saving Trends Changes Phase II of the 2020 Analytics… Read more »

Jun 25, 2020

Proving Data Strategies: Delinquency, Write-Offs, and Charge-Offs

Proving Data Strategies: Delinquency, Write-Offs, and Charge-Offs

How has loan delinquency trended over the last 30, 60, or 90 days?  Which loan category has observed the most write-offs in the last 3 years?  What is the difference between a written off loan and a charged off loan? Properly managing these loans and building early identification systems and procedures can help avoid losses… Read more »

Jun 25, 2020