CFS Integration

An Integration Between CU*BASE and CFS (CUSO Financial Services, L.P.)

CFS_logoIn late 2012 CU*Answers launched an aggressive set of projects to lay a solid foundation for all network participants to enter the member investment services arena on one or multiple levels. We will do so by integrating and promoting CFS web and online support programs for both credit union members and credit union brokerage employees (either direct or as part of an Xtend Shared service offering). We will support the following CU strategies:

  1. Introduce the intent of CU to be in the Investment Services/Member Education arena. (Links from OBC to the CFS Financial Management Center website.)
    Status: Completed
  2. Introduce a baseline service for those self-service first movers amongst CU memberships. (SSO from It’s Me 247 to the CFS eVision online trading system.)
    Status: Completed
  3. Introduce Investment/Insurance aggregation into It’s Me 247 and CU*BASE network channels – invest with the CU, see your investments at the CU, value your CU at the center of your financial lifestyle.  (SSO to the CFS product My Portfolio View.)
    Status: Completed
  4. Support it all with Data Competency and our network’s investment in innovating these services throughout all of our offerings where possible. (Integration with the CFS DataVISION product as well as new CU*BASE analysis dashboards showing member participation with CSF products.)
    Status: In Process
  5. Enhance the display of CFS/Investment records in It’s Me 247 by summarizing by type of account and displaying the combined balances of all funds for each type. Also, add the ability to drill down on individual funds tied to the account. Status: Awaiting Programming

Both CFS and CU*Answers see these as projects to redefine how to reach a whole marketplace of credit unions yet to become off-balance sheet service intensive.  And we plan to do so by offering these services at very disruptive prices with low entry/exit barrier project costs. It is our intent to set a foundation for both credit unions and Xtend to leverage to create new models for including every CU in our network as investment service active.

Current Integrations

Following is a list of clients who have already gotten started with member investment services via CFS. (List is subject to change;contact Earnings Edge for more details. Items marked “TBD” mean implementation is currently in process and specific decisions are still being made.)

Credit Union Brokerage Type SSO Enabled? Self- Service Trading Badge?
AAC Credit Union Self-Service TBD TBD
Alpena Alcona Area CU Broker TBD TBD
ATL Credit Union Self-Service Yes Yes
Community CU Broker TBD TBD
Day Air CU Broker Yes Yes
Element FCU Self-Service Yes Yes
Horizon Utah FCU Broker Yes Yes
Meijer Credit Union Self-Service TBD TBD
Pathways Financial CU Broker TBD TBD
Sioux Empire FCU Ind. Broker TBD TBD
TBA Credit Union Broker Yes TBD
United Advantage NW FCU Self-Service TBD TBD
West Michigan CU Self-Service TBD TBD
Western Districts Members CU Self-Service Yes Yes
Updated
December 5, 2016

Forest Area FCU revamps cross sales

Recently, the Earnings Edge Team visited Forest Area FCU regarding a review and refresh on the CU*BASE Cross Sales/Next Suggested product toolkit. During the visit, the Earnings Edge team: Reviewed and discussed the incentive programs already in place Reviewed the Tracker Memo Types and how they tie into the Cross Sales toolkit Discussed how the […]

Sep 3, 2021

Check Out the Post-Release Validation Page, Now Available on the CU*Answers Website!

Check Out the Post-Release Validation Page, Now Available on the CU*Answers Website!

We are pleased to announce that the Post-Release Validation (PRV) page is now live on the CU*Answers website!  The PRV page offers information on how the Earnings Edge team, in conjunction with Asterisk Intelligence, engages with credit unions to participate in the validation process for software changes that are released to the network. Post-Release Validation… Read more »

Aug 20, 2021

Join Earnings Edge to Learn All About Participation Lending Software!

Join Earnings Edge to Learn All About Participation Lending Software!

Join the Earnings Edge team for the first event in a new quarterly series of webinars that will focus on the CU*BASE Participation Lending software! Learn about the various configurations available, explore the many benefits of using the Participation Lending software, and how Earnings Edge can assist your credit union in utilizing this system. September… Read more »

Aug 20, 2021

Take Advantage of our 2021 Discount for a Marketing Club Configuration/Tune-Up!

Take Advantage of our 2021 Discount for a Marketing Club Configuration/Tune-Up!

Earnings Edge is pleased to announce a special promotion for our Marketing Club Configuration/Tune-Up service!  For the remainder of the 2021 fiscal year, we will be offering this service at a discounted price of $250. Marketing Clubs are an excellent source to manage groups of members who share common bonds that have brought them to… Read more »

Apr 28, 2021