CFS Integration

An Integration Between CU*BASE and CFS (CUSO Financial Services, L.P.)

CFS_logoIn late 2012 CU*Answers launched an aggressive set of projects to lay a solid foundation for all network participants to enter the member investment services arena on one or multiple levels. We will do so by integrating and promoting CFS web and online support programs for both credit union members and credit union brokerage employees (either direct or as part of an Xtend Shared service offering). We will support the following CU strategies:

  1. Introduce the intent of CU to be in the Investment Services/Member Education arena. (Links from OBC to the CFS Financial Management Center website.)
    Status: Completed
  2. Introduce a baseline service for those self-service first movers amongst CU memberships. (SSO from It’s Me 247 to the CFS eVision online trading system.)
    Status: Completed
  3. Introduce Investment/Insurance aggregation into It’s Me 247 and CU*BASE network channels – invest with the CU, see your investments at the CU, value your CU at the center of your financial lifestyle.  (SSO to the CFS product My Portfolio View.)
    Status: Completed
  4. Support it all with Data Competency and our network’s investment in innovating these services throughout all of our offerings where possible. (Integration with the CFS DataVISION product as well as new CU*BASE analysis dashboards showing member participation with CSF products.)
    Status: In Process
  5. Enhance the display of CFS/Investment records in It’s Me 247 by summarizing by type of account and displaying the combined balances of all funds for each type. Also, add the ability to drill down on individual funds tied to the account. Status: Awaiting Programming

Both CFS and CU*Answers see these as projects to redefine how to reach a whole marketplace of credit unions yet to become off-balance sheet service intensive.  And we plan to do so by offering these services at very disruptive prices with low entry/exit barrier project costs. It is our intent to set a foundation for both credit unions and Xtend to leverage to create new models for including every CU in our network as investment service active.

Current Integrations

Following is a list of clients who have already gotten started with member investment services via CFS. (List is subject to change;contact Earnings Edge for more details. Items marked “TBD” mean implementation is currently in process and specific decisions are still being made.)

Credit Union Brokerage Type SSO Enabled? Self- Service Trading Badge?
AAC Credit Union Self-Service TBD TBD
Alpena Alcona Area CU Broker TBD TBD
ATL Credit Union Self-Service Yes Yes
Community CU Broker TBD TBD
Day Air CU Broker Yes Yes
Element FCU Self-Service Yes Yes
Horizon Utah FCU Broker Yes Yes
Meijer Credit Union Self-Service TBD TBD
Pathways Financial CU Broker TBD TBD
Sioux Empire FCU Ind. Broker TBD TBD
TBA Credit Union Broker Yes TBD
United Advantage NW FCU Self-Service TBD TBD
West Michigan CU Self-Service TBD TBD
Western Districts Members CU Self-Service Yes Yes
December 5, 2016

Sentinel Federal Credit Union debuts branch accounting strategy in 2021 with assistance from the Earnings Edge team

Sentinel Federal Credit Union (Rapid City, SD) embarked on a new initiative to begin analyzing branch activity with renewed spirit in 2021. Their goal was to identify how members are being allocated to branches, and to ensure that their operations are consistent with their goals of truly understanding the details at each of their branches. […]

Feb 12, 2021

Cody Smith joins the Earnings Edge team

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Review Patronage Dividend and Bonus Dividend Options with Earnings Edge

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Maintain and Monitor Your Credit Union’s Budget – Order Your Custom Consulting Engagement Today!

Maintain and Monitor Your Credit Union’s Budget – Order Your Custom Consulting Engagement Today!

Tap into the experience and knowledge of Earnings Edge consultants to adapt CU*BASE Budgeting Tools as an integrated part of your credit union’s strategic design; the robust CU*BASE Budgeting toolset allows you to create, maintain and monitor your credit union’s annual budget.  Evaluate your own projections against your actual performance – no downloads, formatting or… Read more »

Dec 4, 2020

Take Advantage of a Management Tune-Up Opportunity!

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Earnings Edge and Lender*VP present a Management Tune-Up opportunity!  This is a custom offering with a focus on the strategic plans of your credit union to see how we can leverage not only CU*BASE but your overall relationship with CU*Answers to achieve these goals. This is not an engagement that comes with a standard template. … Read more »

Oct 23, 2020

Monroe Community Credit Union engages the Earnings Edge and Lender*VP teams for tune-up

During the week of September 21, 2020, the management staff from Monroe Community Credit Union worked with the Earnings Edge and Lender*VP teams to review CU*BASE configurations, workflow processes, and best practices. This style of tune-up is a two-day on-site engagement where the teams dive into the software to help increase the amount of efficiencies […]

Sep 30, 2020