Analytics Booth

Keep Your Finger to the Pulse


Analytics Booth enables you to understand your credit union better than ever before. You’ll never have to say you don’t know the latest information happening right now. Your credit union’s vitals are at your fingertips.

Analytics Booth is currently tracking 70+ data points across Balance, Member and Transaction data categories.

  • Do you know how many members you sign up a day?
  • How is your average checking account balance changing over time?
  • How many share account withdrawals does your membership do a day?
  • Which branch has the most?

And we’re just getting started. Our teams have identified dozens more data points for collection in 2018.


Just like the morning news, get an early morning report on how your credit union performed yesterday. Coffee, newspaper, check your credit union’s vitals.

It’s not what you expect, it’s what you inspect. Need to keep tabs on a certain stat?  Customize an alert just for changes in that data point.  Filter it by branch or see your whole credit union details.  Use management by exception to keep tabs on when data is out of normal.  You can even set Alerts to be sent to your staff or board members.

Don’t know what normal is?  Get a daily digest of every data point being collected.  Use this full report to get a feel what is normal for your credit union.


Analytics Booth Trends
A picture is worth a thousand words.  With Analytics Booth Trends you can view your credit union vitals over time.  Trending information can show how your credit union is performing.

Watch for blips and spikes to see if marketing campaigns are succeeding.  Did you run a new membership drive last month?  Watch the trend to see how it paid off.

Think this quarter is running slow?  View the trend and see where your statistics truly lie.  On a hot streak?  Maybe this busier season is the new status quo.

While alerts lets you see the day-to-day activities of your credit union, trends shows you the long term trajectories.


Choose from 7 full dashboards to analyze the details behind your product portfolio numbers, member engagement, and general ledger activity. Use the graphing and and visualization features to quickly identify key moments or data points to focus on.

Deb Slavens
Analytics Booth Testimonial

Analytics Booth Testimonial

Get Started


Sign up for Analytics Booth Today!

Order Analytics Booth

Analytics Booth is only available to CU*BASE Credit Unions at this time.

The Sign Up Process

Analytics Booth order forms are processed on Wednesdays.  Sign up is a 2 week process minimum. The first Wednesday after we receive your order form, your information is submitted to be added to data collection.  This gives us a couple days to actually add your credit union to the proper routines.

The next Wednesday, we will email you your access credentials.  This allows us to verify that your data has been collecting properly.  Your access credentials will be emailed to the contact person on your order form.  This person can then add any additional users as necessary.  Check out the Getting Started Guide for more information.

Note:  Newly converted credit unions will not be enrolled in data collection until after their first month end processing is complete.

December 22, 2021

Proving Data Strategies: Indirect Dealer Loan Analytics

Proving Data Strategies: Indirect Dealer Loan Analytics

Join the Asterisk Intelligence team for the first installment of Proving Data Strategies, focusing on Indirect Dealer Loan Analytics. Have you been looking for ways to analyze your indirect loan portfolio and dealer relationships?  Which dealers are sending you the most applications?  Which have the highest booked loan to total applications ratio?  Curious about average… Read more »

Apr 23, 2020

CANCELLED: May Asterisk Intelligence Week

CANCELLED: May Asterisk Intelligence Week

After careful discussion between our team members, we have decided to cancel the Asterisk Intelligence Week courses for our May session.  These courses, which were originally scheduled for May 11 – 13, will not be rescheduled for a different date this quarter. However, if you are interested in attending a future Asterisk Intelligence Week series,… Read more »

Apr 17, 2020

Introducing ‘Proving Data Strategies’

Introducing ‘Proving Data Strategies’

If you have enjoyed our Dashboard Dives Webinars in the past, you are not going to want to miss “Proving Data Strategies”, brought to you by Asterisk Intelligence! Proving Data Strategies is a new webinar series designed to relate CU*BASE tools and resources to tasks and challenges faced by credit unions on a daily basis. … Read more »

Apr 15, 2020

NEW Analytics Booth for Board Members Video Series!

NEW Analytics Booth for Board Members Video Series!

Credit Union Board Members: Uncover the treasure trove of information on the credit union you serve as a board member! Find out how with the new video series: Analytics Booth for Board Members Watch Now Search for this thumbnail: Not sure if your credit union subscribes to Analytics Booth?  Contact your credit union management team… Read more »

Apr 8, 2020

Operational Trending Wherever You Are!

Operational Trending Wherever You Are!

Remote access to your data and your operations is more important now than ever before. Every day, Analytics Booth is tracking and trending hundreds of data points on your operations, your members, your products and services.  Whether your focus is on portfolio performance, delinquency, electronic services, liquidity or just about anything in between, Analytics Booth… Read more »

Apr 7, 2020

First Asterisk Intelligence Week event of 2020 focuses on data audiences and using data to “Prove It”

Asterisk Intelligence, a data analytics team at CU*Answers, successfully concluded hosting their first 2020 event named Asterisk Intelligence Week, held  in February. The 4-day event is open to users of CU*Answers’ CU*BASE core processing software and was attended by 29 individuals from credit unions across the United States. All sessions were free and included a […]

Mar 16, 2020

Asterisk Intelligence enters its fourth year of providing data consulting and educational services to credit unions

Asterisk Intelligence, a data analytics team at CU*Answers, which provides business intelligence consulting, fulfillment, and educational services to credit unions will complete their third year of operations later this month. The Asterisk Intelligence team specializes in data storage, structure, and retrieval of credit union operational data within CU*BASE as well as business strategies in leveraging […]

Mar 6, 2020

Don’t Forget, the AB_20.02 Analytics Booth Release Arrives February 23!

Don’t Forget, the AB_20.02 Analytics Booth Release Arrives February 23!

New Executive Summary Trends and Alerts, and Updated Graphing Options UI!  The Asterisk Intelligence Team is excited to present the AB_20.02 Analytics Booth Release, arriving to online client Analytics Booth subscribers on Sunday, February 23!  This release features updates to Executive Summary Trends and Alerts, as well as an updated user interface for Graphing Options… Read more »

Feb 17, 2020

Learn All About CU*BASE Report Builder – Join Us on March 4th!

Learn All About CU*BASE Report Builder – Join Us on March 4th!

You can hardly go anywhere today without hearing about database management, warehousing, and mining.  What do these terms mean, and how do credit union employees participate in these new concepts?  CU*BASE Report Builder uses the IBM program called Query, a powerful, flexible tool for mining data from your CU*BASE member data. Join us on Wednesday March… Read more »

Feb 13, 2020

Register for Data Analysis and Query Sessions at CU*Answers

Register for Data Analysis and Query Sessions at CU*Answers

Join the Asterisk Intelligence team later this month for several educational events.  Between Monday, February 24th and Wednesday, February 26th, we will be hosting on-site training.  Then, on Thursday, February 27th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some… Read more »

Feb 10, 2020