Optics Data

Premium Optics data sets are available to activate for projects to study non-transactional data that clues you in to the operational and relational aspects of your credit union. Turn on one or more of these available data sets to amplify your data projects with non-transactional data!

  • Online Banking Optics
  • Phone Optics

Non-Transactional Data Analysis = A project using non-traditional data that fills in the gaps and adds context, color, or explanation to the typical system transaction and maintenance records.

Online Banking Optics

Brought to you by the CU*Answers Asterisk Intelligence team, Online Banking Optics offers access to otherwise unseen details of your member’s activity and usage of digital services within It’s Me 247 Online Banking (including applicable mobile options).

Use Online Banking Optics to analyze member engagement and habits with your digital services, understand online service penetration, and study member’s non-transactional needs.

LEARN MORE ABOUT ONLINE BANKING OPTICS

Phone Optics

Brought to you by Xtend and the CU*Answers Asterisk Intelligence team, Phone Optics offers access to otherwise unavailable specifics of your call center staff’s activity within the Phone Operator tool. Actions taken to support a member are a window into the non-transactional needs and inquiries of the member, as well as the required efforts of your staff.

LEARN MORE ABOUT PHONE OPTICS

Updated
May 28, 2025