Online Banking Optics

Collect and Analyze NEW Data

Switch on a premium data set for data analysts and marketing directors to study – Online Banking Optics!

Brought to you by the CU*Answers Asterisk Intelligence team, Online Banking Optics offers access to otherwise unavailable specifics of your member’s activity and usage of digital services within It’s Me 247 Online Banking.

This data is for:

  1. Data analysts
  2. Marketing Directors
  3. Digital Service Managers

Online Banking Optics automatically records the details of 45+ specific choices that a member makes in It’s Me 247 Online Banking, via either desktop or mobile devices (some mobile app actions are exceptions)

Prerequisite: *Data Warehouse is required*

Use Online Banking Optics to analyze member engagement and habits with your digital services, understand online service penetration, and study member’s non-transactional needs.

 


UNDERSTAND DIGITAL HABITS AND PREFERENCES

Analyze the choices and paths that members follow through when they are digitally banking. Answer questions like:

Where does my member go next after checking my loan rate board?

What type of actions are commonly done together in a single visit to online banking?

NON-TRANSACTIONAL DATA ANALYSIS 

Non-Transactional Data Analysis =

Working with supplemental or indirectly
available data that provides context, color,
or explanation to the standard “necessary”
data we record from execution of normal
transactions and maintenance in the system.

Analyze data from member’s navigational actions which serve as a window of objective data into the member’s needs and preferences when using online banking digital services.

Are members logging in most often to look up information? Or are they most often doing work to manage their account?

What features are members most often engaging with prior to opening a new account?

ONLINE SERVICE PENETRATION

Analyze engagement for the first time on digital self-service features that you turn on – Watch them after activation to pick up early engagement number, or audit later as you review features and costs.

How many clicks am I getting on the special eInfo notice that I posted this month?

Is the option to download transaction details being used often enough to justify my costs for the feature?

 


Web: asteriskintelligence.com
Email: ai@cuanswers.com
Phone: 800-327-3478 x870

 

 

 

Updated
October 23, 2020

Asterisk Intelligence completes research analysis for Cumberland County FCU

Asterisk Intelligence, a data analytics team at CU*Answers, has completed a research analysis that evaluates changes in fee refunds and fee waivers to explain and confirm the historical fee income trend. The analysis was commissioned by Cumberland County FCU. A typical research analysis starts with an anomaly or unexpected finding noticed in the credit union’s […]

Sep 14, 2020

Proving Data Strategies: Analyzing Plastics Portfolios

Proving Data Strategies: Analyzing Plastics Portfolios

Plastics portfolios can be analyzed from a few angles – 1) Plastics as a member tool, or 2) The financial impact to your credit union.  Learn how to review your portfolio’s member activity to trend the activity over time and identify inactive users.  Measure seasonal or situational impact to transaction volumes and consider options for… Read more »

Sep 9, 2020

Don’t Miss This Week’s Proving Data Strategies: Analyzing Non-Interest Income

Don’t Miss This Week’s Proving Data Strategies: Analyzing Non-Interest Income

Non-interest income is an essential factor to evaluate when studying the credit union’s income streams and the impact of policy changes.  What is the trend on total income for each source of non-interest income?  Is any source yielding less than normal and is that expected?  How have recent fee waiver policy (or configuration) changes impacted… Read more »

Aug 31, 2020

Asterisk Intelligence unveils online & mobile banking dashboard

Asterisk Intelligence, a data analytics team providing business intelligence consulting, fulfillment, and educational services to credit unions, recently released a new operational dashboard proving insights into online and mobile banking channels within CU*BASE®, CU*Answers’ core data processing application. The online and mobile banking dashboard provides enhanced insights into digital channel utilization by credit union members. […]

Aug 28, 2020

Proving Data Strategies: Analyzing Non-Interest Income

Proving Data Strategies: Analyzing Non-Interest Income

Non-interest income is an essential factor to evaluate when studying the credit union’s income streams and the impact of policy changes.  What is the trend on total income for each source of non-interest income?  Is any source yielding less than normal and is that expected?  How have recent fee waiver policy (or configuration) changes impacted… Read more »

Aug 26, 2020

Asterisk Intelligence unveils lending opportunities dashboard

Asterisk Intelligence, a data analytics team at CU*Answers, which provides business intelligence consulting, fulfillment, and educational services to credit unions, recently released a new lending opportunities dashboard within CU*BASE, CU*Answers’ core data processing application. The lending opportunities dashboard leverages operational data such as members’ product and service participation, credit bureau information, and individual account characteristics, […]

Aug 24, 2020

Don’t Miss This Week’s Proving Data Strategies: Analyzing Membership Growth and Composition

Don’t Miss This Week’s Proving Data Strategies: Analyzing Membership Growth and Composition

Evaluating the trends of membership growth, plus demographics and composition of memberships gained and lost can provide a well-rounded understanding of your membership base, both recently and historically.  What is my rate of net membership growth (or loss)?  Am I gaining more organizational memberships?  Am I gaining more members in certain age groups?  How long… Read more »

Aug 17, 2020

Proving Data Strategies: Analyzing Membership Growth and Composition

Proving Data Strategies: Analyzing Membership Growth and Composition

Evaluating the trends of membership growth, plus demographics and composition of memberships gained and lost can provide a well-rounded understanding of your membership base, both recently and historically.  What is my rate of net membership growth (or loss)?  Am I gaining more organizational memberships?  Am I gaining more members in certain age groups?  How long… Read more »

Aug 12, 2020

Analytics Booth surpasses 1,400 days of operational history

Asterisk Intelligence, a data analytics team at CU*Answers, which provides business intelligence consulting, fulfillment, and educational services to credit unions, recently surpassed 1,400 days of operational tracking available in Analytics Booth, a web-based operational trending and analysis toolkit. Analytics Booth tracks and trends credit union operations, portfolio performance, and membership trends daily, providing credit union […]

Jul 29, 2020

Don’t Miss This Week’s Proving Data Strategies: Locating Lending Opportunities

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Managing and responsibly growing our loan portfolios is one priority which most of us can relate on.  Looking internally at our existing membership for opportunities can often times yield the best ROI, driven by leveraging our existing relationship and established trust with the member, increased availability of historical financial performance of the member, and an… Read more »

Jul 28, 2020