BizLink – Frequently Asked Questions


Q. How do you develop business member approach for your credit union?
A great starting point would be to look within your existing membership and identify existing or potentially existing business memberships you may actually already have. These could be coded as and treated as consumer accounts but there could be an opportunity to treat these members differently and deepen the relationship. If you are curious as to how you would start with an analysis of your membership, contact the BizLink team and we
would be happy to guide you through the process or do the work for you.
Q. What sort of lending products would I want to market to business members?
A line of credit (LOC) or a credit card is always a great starting point for business loans. Just like for consumer loans, this gives your member the flexibility to use the funds as they needs access and use in the future as balances are paid down. Are you aware of specialty products CU*BASE offer that can work perfectly with business offerings like – Switch LOC or Stepdown LOC. Contact the BizLink team to learn more about how you can utilize the full value of the CU*BASE toolset.

Business Accounts in CU*BASE

February 1, 2021

BizLink Advisory Board holds quarterly meeting to discuss business servicing initiatives

The BizLink team, a division of cooperative CUSO CU*Answers, is dedicated to working with credit unions to provide services to their business/commercial members. In August, the BizLink Advisory Board, a group composed of BizLink staff and credit union personnel, conducted their quarterly meeting to discuss updates on projects implemented in 2020, projects that are currently […]

Sep 1, 2020

Interested in Joining the BizLink Advisory Board?

Interested in Joining the BizLink Advisory Board?

CU*Answers is excited to announce our BizLink advisory board for 2019 and 2020!  This board will consist of six CU*Answers credit unions, and will place emphasis on designing the Commercial/Business Member platform and services within CU*BASE. This advisory board will be tasked with documenting native tactics, integration tactics, referral tactics and market intelligence accumulation –… Read more »

Sep 10, 2019