In this course, participants will have an interactive conversation about how firms secure their intellectual assets in today’s business world and how it might not be as easy as it is intuitive for businesses to move from what their people know to what the organization secures as knowledge assets. From there, the conversation will shift to how participants can prove to the marketplace, their consumers, and their owners that their firm has digital assets.
Credit union CEOs: This class is designed for credit union and CUSO executives/business designers who are challenged with the tasks of securing the credit union or CUSO knowledge assets for their organization’s future and proving it to stakeholders.
By the completion of this course, participants will have:
• Discussed how the participants categorize credit union intellectual assets in today’s world
• Explored the challenges related to moving from past approaches for securing intellectual assets vs. what is expected in today’s Internet and digital models
• Explored the difference between how internal team members and third‐party commentators see a credit union’s body of work and the assets that need to be secured for the future
This course covers the following topics:
• What customers need digitally to understand a credit union organization
• What examiners expect from credit unions via digital presentation
• Where credit union team members go when they’re looking for what the credit union knows (about anything)
• The thought that keeps CEOs up at night: “If we only knew what we know”