This course will offer participants an interactive conversation with business designers on how to contrast their retail strategies with those of their competition and even their peers.
Credit union CEOs: This class is designed for credit union and CUSO executives/business designers looking to up their game by identifying and innovating on their retail approaches in todayâ€™s and tomorrowâ€™s credit union marketplace.
By the completion of this course, participants will have:
â€¢ Considered the difference between service cultures and retail cultures and which fits todayâ€™s credit union challenges the best
â€¢ Examined the culture of each participantâ€™s credit union and how they define themselves
â€¢ Reviewed the future of credit unions and how retailing is changing for the credit union marketplace
â€¢ Debated the best way to communicate to staff, board members, and third parties todayâ€™s emphasis on retailing as a core competency for credit unions
This course covers the following topics:
â€¢ The definition of retailing
â€¢ Retailing as a core competency for credit unions
â€¢ Selling a retail culture to credit union owners and consumers
â€¢ Todayâ€™s top retailing trends outside the credit union industry that might need to become credit unionÂ competencies