Summary
The course concentrates on the ancillary savings products that can set a credit union apart from the local market’s savings offerings. Examples include how savings products interact with other key products such as Audio Response, Messages and Comments, Overdraft Protection and more.
Audience
This class is designed for all personnel involved in selling, maintaining, tracking, and marketing saving products. It is a good cross-training class for marketing and product development personnel.
Objectives
By the completion of this course, students will have:
‣ Discussed the concept of multiple savings products and a single membership.
‣ Explored CU*BASE tools for tracking opened and closed memberships/accounts.
‣ Used CU*BASE tools for tracking member comments and messages.
‣ Described multiple uses for overdraft protection products.
‣ Investigated the concept of Relationship Management vs. single account types.
‣ Examined the difference between transaction account types (checking) and traditional savings products (shares).
Topics
‣ Opening Additional Share Types
‣ Overdraft Protection Concepts
§ Setup
§ Maintenance
‣ Automatic Transfers and Control Options
‣ Comment Tracking
‣ Joint Ownership
‣ Rate Inquiry and the APY Calculator Tools
‣ Audio Response Interface
‣ Payroll and ACH as Interactive Tools
‣ Aggregate, Average, and Actual Balance Analysis
‣ Policies and Potential Options for Fees
‣ Planning, Scheduling, Calculating Share Rates
‣ Automated Share Check Processes
