Optics Card Activity Overview

Collect and Analyze NEW Data

Activate collection of a premium data set for plastics specialists and data analysts – Card Activity Optics!

Brought to you by the CU*Answers SettleMINT and Asterisk Intelligence teams, Card Activity Optics offers access to otherwise unseen details of card traffic that interacts with the CU*BASE system, including activity records which did not result in a posted transaction.

This data is for:

  1. Plastics Specialists
  2. Data Analysts
  3. Marketing Directors

Card Activity Optics will help you analyze and act on insights from the traffic patterns for your ATM, debit, and credit card activity. It is part of a suite of Optics data sets designed to collect data in support of Non-Transactional Data Analysis.

Use this Optics data set to study Non-Transactional Data Analysis, Enhanced Transactional Details, and Merchant Categories.

 


NON-TRANSACTIONAL DATA ANALYSIS

Non-Transactional Data Analysis =

Working with supplemental or indirectly
available data that provides context, color,
or explanation to the standard “necessary”
data we record from execution of normal
transactions and maintenance in the system.

Analyze data from card activity which did not generate a transaction record, and new information about the path of a transaction to either denial or authorization.

Are my card limits working as designed?
How many denied transactions are occurring each day?

ENHANCED TRANSACTIONAL DETAILS

Review transactional context such as “card not present” indicators and ATM fee amounts, and answer questions

Are members using their cards online more than at physical locations? By how much?
How many out-of-network ATM fees are my members paying?

MERCHANT CATEGORIES – BUSINESS PURPOSES

Analyze transactional activity based on groups of business purposes such as gas purchases, grocery purchases,
entertainment, and more.

Which of my members are using their debit card for food and entertainment purchases?
Are members’ buying habits changing for things like travel or entertainment?

 


Web: asteriskintelligence.com
Email: ai@cuanswers.com
Phone: 800-327-3478 x870

Updated
October 23, 2020

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Register for Asterisk Intelligence Week Sessions – Coming Soon, April 26-29

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Apr 9, 2021

Register for Asterisk Intelligence Week at CU*Answers

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Apr 6, 2021

Register for Asterisk Intelligence Week at CU*Answers

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Join the Asterisk Intelligence team later this month for several educational events.  Between Monday, April 26th and Wednesday, April 28th, we will be hosting on-site training.  Then, on Thursday, April 29th, we will be hosting a series of webinars.  During these courses, we will discuss data analytics, data management, and data warehousing solutions – some… Read more »

Apr 2, 2021

Asterisk Intelligence announces card activity optics are now available

Asterisk Intelligence, a data analytics team at CU*Answers that provides business intelligence consulting, fulfillment, and educational services to credit unions, recently announced the availability of Card Activity Optics, a new data source which expands insights into credit and debit card processing. Credit union partners now have access to thirty days of Card Activity Optics data, […]

Mar 26, 2021

CU*Answers Announces That All Credit Unions Now Have 30 Days’ Worth of Card Activity Optics Data

CU*Answers Announces That All Credit Unions Now Have 30 Days’ Worth of Card Activity Optics Data

Every CU*Answers credit union now has a table/file in your FILExx library which contains 30 days of your member’s plastic activity.  This data set allows your credit union to dive into Non-Transactional Data, which can tell the story of how your members are interacting with their plastics.  In addition to providing you details on authorizations… Read more »

Mar 5, 2021

Are You Ready? Tracker Purges Begin in March!

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ATTENTION ONLINE CREDIT UNIONS Monday, March 1st is when the first initial purges of tracker data will begin. Don’t forget, you can review and update retention periods for your tracker types; for more information on the minimum and maximum limits, visit online help. If you choose to not edit the retention period on your trackers,… Read more »

Feb 24, 2021

Join Us Today – Information on the Tracker Data Purge Starting March 1st

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ATTENTION ONLINE CREDIT UNIONS Don’t forget: automated tracker purges begin March 1, 2021!  In preparation for this, we will be hosting a webinar this afternoon on Understanding the Tracker Data Purge: CU*BASE Configurations and Options to Keep the Data.  During this webinar, we will review what data is being purged/deleted, configurations and updates for the… Read more »

Feb 22, 2021