Online Banking Optics

Collect and Analyze NEW Data

Switch on a premium data set for data analysts and marketing directors to study – Online Banking Optics!

Brought to you by the CU*Answers Asterisk Intelligence team, Online Banking Optics offers access to otherwise unavailable specifics of your member’s activity and usage of digital services within It’s Me 247 Online Banking.

This data is for:

  1. Data analysts
  2. Marketing Directors
  3. Digital Service Managers

Online Banking Optics automatically records the details of 45+ specific choices that a member makes in It’s Me 247 Online Banking, via either desktop or mobile devices (some mobile app actions are exceptions)

Prerequisite: *Data Warehouse is required*

Use Online Banking Optics to analyze member engagement and habits with your digital services, understand online service penetration, and study member’s non-transactional needs.

Online Banking Optics Overview


UNDERSTAND DIGITAL HABITS AND PREFERENCES

Analyze the choices and paths that members follow through when they are digitally banking. Answer questions like:

Where does my member go next after checking my loan rate board?

What type of actions are commonly done together in a single visit to online banking?

NON-TRANSACTIONAL DATA ANALYSIS 

Non-Transactional Data Analysis =

Working with supplemental or indirectly
available data that provides context, color,
or explanation to the standard “necessary”
data we record from execution of normal
transactions and maintenance in the system.

Analyze data from member’s navigational actions which serve as a window of objective data into the member’s needs and preferences when using online banking digital services.

Are members logging in most often to look up information? Or are they most often doing work to manage their account?

What features are members most often engaging with prior to opening a new account?

ONLINE SERVICE PENETRATION

Analyze engagement for the first time on digital self-service features that you turn on – Watch them after activation to pick up early engagement number, or audit later as you review features and costs.

How many clicks am I getting on the special eInfo notice that I posted this month?

Is the option to download transaction details being used often enough to justify my costs for the feature?

 


Web: asteriskintelligence.com
Email: ai@cuanswers.com
Phone: 800-327-3478 x870

 

 

 

Updated
September 3, 2021

Asterisk Intelligence announces card activity optics are now available

Asterisk Intelligence, a data analytics team at CU*Answers that provides business intelligence consulting, fulfillment, and educational services to credit unions, recently announced the availability of Card Activity Optics, a new data source which expands insights into credit and debit card processing. Credit union partners now have access to thirty days of Card Activity Optics data, […]

Mar 26, 2021

CU*Answers Announces That All Credit Unions Now Have 30 Days’ Worth of Card Activity Optics Data

CU*Answers Announces That All Credit Unions Now Have 30 Days’ Worth of Card Activity Optics Data

Every CU*Answers credit union now has a table/file in your FILExx library which contains 30 days of your member’s plastic activity.  This data set allows your credit union to dive into Non-Transactional Data, which can tell the story of how your members are interacting with their plastics.  In addition to providing you details on authorizations… Read more »

Mar 5, 2021

Are You Ready? Tracker Purges Begin in March!

Are You Ready? Tracker Purges Begin in March!

ATTENTION ONLINE CREDIT UNIONS Monday, March 1st is when the first initial purges of tracker data will begin. Don’t forget, you can review and update retention periods for your tracker types; for more information on the minimum and maximum limits, visit online help. If you choose to not edit the retention period on your trackers,… Read more »

Feb 24, 2021

Join Us Today – Information on the Tracker Data Purge Starting March 1st

Join Us Today – Information on the Tracker Data Purge Starting March 1st

ATTENTION ONLINE CREDIT UNIONS Don’t forget: automated tracker purges begin March 1, 2021!  In preparation for this, we will be hosting a webinar this afternoon on Understanding the Tracker Data Purge: CU*BASE Configurations and Options to Keep the Data.  During this webinar, we will review what data is being purged/deleted, configurations and updates for the… Read more »

Feb 22, 2021

Final Week to Adjust Tracker Retention and Secure a Data Warehouse for Archival

Final Week to Adjust Tracker Retention and Secure a Data Warehouse for Archival

ATTENTION ONLINE CREDIT UNIONS Automated tracker purges have arrived (again)! Last year’s automated tracker purge routine was re-worked and rescheduled, and will now begin March 1, 2021. What is Happening? We will manually purge all tracker conversations that are outside of individual CU-configured retention periods throughout March, based on tracker volume. Then,  in April we… Read more »

Feb 19, 2021

Join Us to Learn about the Tracker Data Purge Starting March 1st

Join Us to Learn about the Tracker Data Purge Starting March 1st

ATTENTION ONLINE CREDIT UNIONS Don’t forget: automated tracker purges begin March 1, 2021!  In preparation for this, we will be hosting webinar sessions on Understanding the Tracker Data Purge: CU*BASE Configurations and Options to Keep the Data.  During these sessions, we will review what data is being purged/deleted, configurations and updates for the process, and… Read more »

Feb 18, 2021

Join Us to Learn about the Tracker Data Purge Starting March 1st

Join Us to Learn about the Tracker Data Purge Starting March 1st

ATTENTION ONLINE CREDIT UNIONS Don’t forget: automated tracker purges begin March 1, 2021!  In preparation for this, we will be hosting two webinar sessions, Understanding the Tracker Data Purge: CU*BASE Configurations and Options to Keep the Data.  During these sessions, we will review what data is being purged/deleted, configurations and updates for the process, and… Read more »

Feb 16, 2021

Two Weeks Remaining to Outline Your Tracker Retention and Archival Policies

Two Weeks Remaining to Outline Your Tracker Retention and Archival Policies

ATTENTION ONLINE CREDIT UNIONS Automated tracker purges have arrived (again)! Last year’s automated tracker purge routine was re-worked and rescheduled, and will now begin March 1, 2021. What is Happening? We will manually purge all tracker conversations that are outside of individual CU-configured retention periods throughout March, based on tracker volume. Then,  in April we… Read more »

Feb 12, 2021

Asterisk Intelligence supports credit unions’ annual CDFI re-certifications

Asterisk Intelligence, a data analytics team at CU*Answers which provides business intelligence consulting, fulfillment, and educational services to credit unions, has recently completed several engagements to assist CDFI-certified credit unions with compiling data for annual re-certification. Credit unions who are certified as a Community Development Financial Institution (CDFI) can receive federal funding up to hundreds […]

Feb 12, 2021

Asterisk Intelligence announces new partnership with Deb Slavens and BlueOx Credit Union

Deb Slavens, VP of IT from BlueOx Credit Union, recently joined the ranks of the Asterisk Intelligence team with the intention of forming a CUSO that is focused on assisting credit unions with their data resources and how they can best use them. This partnership between Asterisk Intelligence, a division of CU*Answers, and BlueOx Credit […]

Feb 10, 2021