Analysts

As data analysts, Asterisk Intelligence is dedicated to the following objectives:

  1. Developing and sharing expertise in data warehousing and analytics
  2. Building business intelligence talents at credit unions
  3. Providing products and services which support credit union data scientists.

Follow along with members of our team as we blog about the journey and experiences of executing our vision. Each blog (and person) has a slightly different flavor of writing style and content so there’s something valuable here for everyone. Take a look and make sure to subscribe for email updates from any blog you’re especially interested in:

The Data Plunge

The Data Plunge

Keegan Daniel

In order to create a business about data, one must be inspired to actually take the plunge into data. Data is everywhere and without diving in, we will be lost within the sea of data. The goal with this blog is to teach, negotiate, and challenge the community of those who are invested in data and how a business can be built surrounding the data that they are impacted by each and every day. Concepts and ideas will be generated to entice readers to think about what they are doing with data, and how they can improve on those operations.

Visit The Data Plunge

The Data Dialogue

The Data Dialogue

Thomas Hull

The Data Dialogue is a blog dedicated to maximizing the value attained through proper data utilization and presentation. If a single picture is worth a thousand words, what would an analytical briefing be worth?

Visit The Data Dialogue

My Credit Union Did What?

My Credit Union Did What?

Josh Peacock

Making observations that stimulate collaboration, and start conversations about credit union operations.

Visit My Credit Union Did What?

Making a Data Point

Making a Data Point

Annalyn Hawkes

Making a Data Point is primarily focused on tactical tips or resources related to data mining, data analyzing, data management, and the best tools we use for each. In order to analyze data, we must first know where to find and extract it. I’ll share stories of my experiences and projects on our team called Asterisk Intelligence…and it’s possible some not so practical topics could creep their way in as well.
Visit Making a Data Point

Updated
September 28, 2018

Don’t Miss This Week’s Proving Data Strategies: Product Diagnostics and Utilizations

Don’t Miss This Week’s Proving Data Strategies: Product Diagnostics and Utilizations

When does a product or service become “saturated” in your  membership?  Is there a benchmark of product penetration to aim for?  What are the current penetration rates on an existing or new product and service?  Are there notable utilization and engagement patterns on specialty products like a Christmas Club, a Round-Up debit card program, or… Read more »

Oct 19, 2020

Proving Data Strategies: Product Diagnostics and Utilizations

Proving Data Strategies: Product Diagnostics and Utilizations

When does a product or service become “saturated” in your  membership?  Is there a benchmark of product penetration to aim for?  What are the current penetration rates on an existing or new product and service?  Are there notable utilization and engagement patterns on specialty products like a Christmas Club, a Round-Up debit card program, or… Read more »

Oct 15, 2020

Design Your Own Database Solutions with Unique Data Management!

Design Your Own Database Solutions with Unique Data Management!

Unique Data Management (UDM) custom fields is a design-your-own-database solution for customized data points!  Use UDM fields to expand the collection of information you and your staff know about a member and the products they use.  Want to learn best practices for configuring custom fields in CU*BASE, or looking for tips on generating and custom field… Read more »

Oct 7, 2020

“Proving Data Strategies” web video series now available OnDemand for free

Asterisk Intelligence, a data analytics team at CU*Answers, now has ten sessions of their 2020 web series “Proving Data Strategies” published online and available for on-demand viewing. The end of the series’ 2020 schedule is approaching, but each web event will continue to remain accessible for free on the OnDemand website. Proving Data Strategies is […]

Sep 30, 2020

Don’t Miss This Week’s Proving Data Strategies: Transactional Analysis

Don’t Miss This Week’s Proving Data Strategies: Transactional Analysis

How has your members’ transactional behavior changed over the last 3, 6, or 12 months?  How are members utilizing their credit and debit cards, digital channels or your teller line to conduct their business?  Analyzing transaction activity can provide excellent insights into member engagement with the credit union, provide clues indicating financial distress, as well… Read more »

Sep 28, 2020

Proving Data Strategies: Transactional Analysis

Proving Data Strategies: Transactional Analysis

How has your members’ transactional behavior changed over the last 3, 6, or 12 months?  How are members utilizing their credit and debit cards, digital channels or your teller line to conduct their business?  Analyzing transaction activity can provide excellent insights into member engagement with the credit union, provide clues indicating financial distress, as well… Read more »

Sep 24, 2020

Don’t Miss This Week’s Proving Data Strategies: Analyzing Plastics Portfolios

Don’t Miss This Week’s Proving Data Strategies: Analyzing Plastics Portfolios

Plastics portfolios can be analyzed from a few angles – 1) Plastics as a member tool, or 2) The financial impact to your credit union.  Learn how to review your portfolio’s member activity to trend the activity over time and identify inactive users.  Measure seasonal or situational impact to transaction volumes and consider options for… Read more »

Sep 14, 2020

Asterisk Intelligence completes research analysis for Cumberland County FCU

Asterisk Intelligence, a data analytics team at CU*Answers, has completed a research analysis that evaluates changes in fee refunds and fee waivers to explain and confirm the historical fee income trend. The analysis was commissioned by Cumberland County FCU. A typical research analysis starts with an anomaly or unexpected finding noticed in the credit union’s […]

Sep 14, 2020

Proving Data Strategies: Analyzing Plastics Portfolios

Proving Data Strategies: Analyzing Plastics Portfolios

Plastics portfolios can be analyzed from a few angles – 1) Plastics as a member tool, or 2) The financial impact to your credit union.  Learn how to review your portfolio’s member activity to trend the activity over time and identify inactive users.  Measure seasonal or situational impact to transaction volumes and consider options for… Read more »

Sep 9, 2020

Don’t Miss This Week’s Proving Data Strategies: Analyzing Non-Interest Income

Don’t Miss This Week’s Proving Data Strategies: Analyzing Non-Interest Income

Non-interest income is an essential factor to evaluate when studying the credit union’s income streams and the impact of policy changes.  What is the trend on total income for each source of non-interest income?  Is any source yielding less than normal and is that expected?  How have recent fee waiver policy (or configuration) changes impacted… Read more »

Aug 31, 2020