CEO challenges in driving cooperatives in a consumer-focused world: In our lust for more “consumers” have we lost sight of how “owners” secure our futures?

(from the CEO Collaboration Workshop)

Questions for CEO Brainstorming

Has the pendulum swung too far towards looking for competitive advantages for the member-consumer to ever swing back towards the member-owner persona?

  1. How would you answer this question based on CU business plans and day-to-day execution?  Is there an ROI in dedicating investments to customers versus owners?  What is the split?
  2. How would you answer this question based on regulatory actions towards CUs and their execution?  Is there a split in the way regulators think?  Protect customers, control owners?
  3. How would you answer this question based on the insurance and management of the share fund? Is the fund managed for cooperative entrepreneurs?  Or for something else?
  4. How would you answer this question based on the trades and vendor marketplace? Are they leading or following the momentum towards building too much consumerism in our customer-owner model?
  5. How would you answer this question based on how you personally lead as a CEO?  Is there an ROI for you as a CEO to lead to maximize the owner persona and invest in it?

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Updated
November 6, 2017

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