CU*Answers rebrands business online banking product in advance of new digital approaches

CU*Answers announced that it will be rebranding its business online banking product, formerly referred to as “It’s My Biz 247,” as BizLink 247 Online Banking for Business. This move is intended not only to clarify the CUSO’s brands for the credit union business member audience, but also to make way for the introduction of additional online banking approaches for both natural-person and business memberships, coming during 2021 and 2022.

CU*Answers currently offers two products in its suite of desktop/mobile banking toolkits. The CUSO’s flagship It’s Me 247 Online Banking product serves two million natural-person members across the country every day, and later this spring will be sporting a fresh new mobile-first look designed for all of the devices today’s members use every day. BizLink 247 Online Banking for Business provides a full-featured multi-user desktop/mobile tool, for business members who need controls for multiple employees responsible for managing the business’s accounts online.

Later in the year CU*Answers will also be introducing two additional approaches: a single-login option for business members who don’t need the full multi-user functionality, and a new option for natural-person members who need additional sets of credentials for family members to access their accounts online.

“Credit unions serve members with a diverse set of needs and expectations, so we design tools that give credit unions options,” said Keegan Daniel, CU*Answers VP of Professional Services. A member of the BizLink team, which serves as a resource for everything related to credit union business member programs, Daniel is excited about the growth of the BizLink 247 product since its introduction in 2014. “This new brand name is our launching point for helping credit unions really expand what they can offer to help grow their business member services across the board,” said Daniel.