West Michigan-based cooperative CUSO CU*Answers recently announced that it had created and is now offering a free “We Are Open” marketing campaign to all credit unions nationwide. The marketing campaign is designed for credit unions still operating their branch drive-thrus, letting members know that despite the current national emergency their credit union is still there to serve them.
“It’s important that members know that our industry is there for them, regardless of what might be happening in the country,” said CU*Answer Marketing Manager Peter Meyers. “And we’re already seeing this be true in a variety of ways: loan forbearance, waived fees, zero interest loans, open drive-thrus—all of these are ways we’re serving our communities. We hope this campaign will help any credit union provide some reassurance to their members in these trying times.”
Meyers also announced that all other products on its Marketing Store are available at a 15% discount. The “We Are Open” campaign is free to all national credit unions, regardless of whether they are on CU*Answers’ core processing platform, CU*BASE®. It includes a printable poster, and web and mobile banners.