Here’s an advertiser’s secret: It’s not about advertising anymore. It’s about educating.
“Let’s look at a case study of an industry that is faced with some of the greatest hurdles when it comes to trust in the eyes of the consumer, where traditional marketing approaches no longer attract consumers to become customers: The Financial Services industry. This industry suffers from a lack of an education-based approach and the gap between consumer understanding and the professional is an ocean. Where there is such a gap, the void must be filled through education, through information, through knowledge – not just direct marketing.” (Source: Forbes)
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