Mobile Banking
This Recipe's Chef
If you have specific questions about this recipe or project, please let us know.
Your contact person for this recipe is mdavis@cuanswers.com.
Updated: December 7th 2011
It’s been quite an eventful year for the development of mobile banking products. Mobile Web went live and is already being used by over 100 credit unions every day. Although our relationship with Firethorn is coming to an end (read the announcement), we learned a great deal that will help propel us forward as we continue to develop mobile banking tools for your members.
- Your Credit Union Mobile Website
- It's Me 247 Mobile Web Banking
- It's Me 247 Mobile App Banking
- It's Me 247 Text Banking
Market Your New Mobile Online Banking
Advertise the new branch of your credit union, your mobile web branch. Let your members know that they can use this new online banking right from their mobile phones. Order posters, statements inserts and view web banners at the marketing website.
Is Your Website Mobile-ready?
Having a mobile optimized version of your website is about catering to the mobile banker, and creating a consistent user experience on mobile devices. This isn't a required step to take advantage of the It's Me 247 mobile offerings, but it is definitely a strong part of the overall package.
For more information on how CU*Answers Web Services can help you with your mobile ready website visit Web Services' website.
It's Me 247 Mobile Web Banking
It’s Me 247 Mobile Web Banking is ready to go NOW...all you need to do is turn it on! Members will automatically be redirected from the standard It's Me 247 website when they navigate to online banking from their mobile device. Mobile Web Banking has a similar feature set as It's Me 247, but with views optimized for web browsers on mobile devices, and slightly more advanced styling for the iPhone and Android based devices.
To help you market this to your members and encourage them to try it, once you activate Mobile Web Banking members will see a new "Try Mobile" link inside of It's Me 247. This "mobile bridge" will help explain mobile banking to members and actually let them test drive mobile web banking using their live account. This style of mobile banking is an investment by CU*Answers and will be available to all CUs at no extra charge, covered under the monthly e-Commerce Fee.
Read the rollout announcement (sent to all CUs via email 3/15/10)
Take a Tour of the Member's Experience
Check out what the members will experience when they use mobile banking. Watch this video of our mobile banking emulator which simulates the member's experience when using mobile banking on an iPhone.
Online Banking Use Agreement
New language has been included in the Online Banking Use Agreement to expand the list of devices accessing It's Me 247 that are covered in the Agreement.
Activating Mobile Web Banking
Refer to the Mobile Web Banking booklet for more information about the activation of Mobile Web Banking. This booklet also covers Mobile Banking features, such as EasyPay Powered by iPay for Mobile Web Banking, implemented with the 11.5 release.
Refer to the AnswerBook for more information about Mobile Web Banking features.
Status:
Currently in production.
It's Me 247 Mobile App Banking
Mobile App was originally a project (with Firethorn) to create It's Me 247 mobile banking via a downloadable application you install on your phone. With the announcement in January 2011 that Firethorn was shutting down operations, the project was halted and our developers moved on to the Text Banking project.
Status:
This year we will launch our own SMS Text solution (see below). During 2012 we will add services to our Mobile Web product (such as bill pay). We have begun the research to find a new Mobile App solution and redefine what a mobile app will mean to our clients (Apple App Store vs. non-smart phone integrations). We anticipate bringing a project forward to the Board in 2012, but nothing is currently budgeted or on the drawing board.
You can help us decide what you think should be on that drawing board. What does "mobile app" mean to you? What are members asking for that you think could be solved by an app? What, specifically, would you envision an app would do? Contact the chef with your thoughts.
It's Me 247 Text Banking
Mobile Text Banking is currently available. Training and marketing materials will be available in December.
Your members will appreciate the convenience of Mobile Text Banking.
- Enrolled members can text message requests and receive text message replies on the available balance on accounts of enrolled memberships at any time.
- They also can also select to have their e-Alerts, such as balance alerts, sent to their mobile devices in the form of a text message, giving them timely feedback when their available funds drop below a desired level.
Credit unions will appreciate fewer calls by members, asking about their available balance.
Credit unions can activate Mobile Text Banking themselves, without the assistance of a Client Services Representative. Fee configurations and waivers can be customized to meet the needs of the credit union. Credit unions can select to charge a monthly fee, an introductory fee and/or a fee for each text. Fees can be waived via standard fee waivers, as well as a waiver for active e-Statement enrollment. In the end the SMS program will have a per text message charge of $0.0325 per trip. Credit union is charged for outgoing texts only; both two-way balance requests and one-way text alerts cost $0.0325. Credit unions can use the Mobile Text Fee configuration to recoup the fee.
Status:
Currently in production.
Ways to Stay Connected
on Twitter
to RSS
NewsStand
also find us on facebook and LinkedIn