CFS Integration
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Barb Cooper and Randy Karnes
An Integration Between CU*BASE and CFS (CUSO Financial Services, L.P.)
Updated: February 3rd 2012
In 2012 CU*Answers will launch an aggressive set of projects to lay a solid foundation for all network participants to enter the member investment services arena on one or multiple levels. We will do so by integrating and promoting CFS web and online support programs for both credit union members and credit union brokerage employees (either direct or as part of an Xtend Shared service offering). We will support the following CU strategies:
- Introduce the intent of CU to be in the Investment Services/Member Education arena. (Links from OBC to the CFS Financial Management Center website.)
- Introduce a baseline service for those self-service first movers amongst CU memberships. (SSO from It's Me 247 to the CFS eVision online trading system.)
- Introduce Investment/Insurance aggregation into It's Me 247 and CU*BASE network channels – invest with the CU, see your investments at the CU, value your CU at the center of your financial lifestyle. (SSO to the CFS product My Portfolio View.)
- Support it all with Data Competency and our network's investment in innovating these services throughout all of our offerings where possible. (Integration with the CFS DataVISION product as well as new CU*BASE analysis dashboards showing member participation with CSF products.)
CU*Answers development teams have already started working with CFS project team leaders to outline the technical and business projects to bring these four perspectives to market. Both CFS and CU*Answers see this as a project to redefine how to reach a whole marketplace of credit unions yet to become off-balance sheet service intensive. And we plan to do so by offering these services at very disruptive prices with low entry/exit barrier project costs. It is our intent to set a foundation for both credit unions and Xtend to leverage in 2012 and beyond to create new models for including every CU in our network as investment service active.
Status: Design and development work are both well underway. A number of beta credit unions have already been selected and will be working with us as we develop the early integration .






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